Training Business Analyst

3 weeks ago

United Kingdom Publicis Full time

Publicis Media is the world's largest media agency network and part of the French communications group Publicis Groupe. As a global holding company, Publicis Media lives through its global agency brands Zenith, Starcom and Spark, which manage and continuously develop customer business in strategic communications consulting in over 100 countries. In addition, central specialist teams at Publicis Media support the agencies' customers in the areas of: data and technology, analytics and insights, research, content, performance, buying and business development.
The Performics BU strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim to deliver the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including social, search, programmatic, commerce, data and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, TradeDesk and Amazon to deliver innovative solutions that helps deliver business results to our clients.
At Performics, the role of the Business Consultant, specializing in performance products within the media sector, goes far beyond traditional consulting. It is a dynamic fusion of expert analysis, visionary strategy, and hands-on leadership. The Business Consultant is responsible for transforming data into actionable insights, turning challenges into opportunities, and ensuring that we are always a step ahead in the fiercely competitive world of performance media. This not only requires a proactive approach to comprehensive market and competitive analyses but also an ability to forecast industry shifts and recommend pre-emptive strategies.
Strategic Consulting: Deep dive into the our current business operations and product offerings, offering actionable strategies that enhance the value and impact of our performance solutions.
Comprehensive Market Analysis: Conduct thorough market research to identify emerging trends, potential opportunities, and threats that could affect our positioning in the performance products space.
Competitive Analysis: Perform an in-depth analysis of competitors, identifying their strategies, strengths, weaknesses, opportunities, and threats, and translating these findings into actionable insights to guide our strategy.
Product Gap Analysis: Pricing Strategy Analysis: Review the pricing structures of performance products in the context of market demand, competition, and perceived value. Product ROI Analysis: Assess the return on investment for various performance products, considering all associated costs, projected earnings, and potential risks. Product Portfolio Analysis: Evaluate the mix of performance products offered by channel, advising on product diversification, consolidation, or phasing out based on current market dynamics and future projections.
Product Evolution Analysis: Study and forecast how our performance products might need to evolve in response to technological advancements, shifting consumer behaviour's, or market demands.
Evaluate and ensure that projects are executed in the most efficient manner, ensuring high-quality deliverables while optimizing resource use.
Thought Leadership: Develop and dissemination of whitepapers, case studies, trend reports, and competitive analyses. A Bachelor’s degree or higher in Business Administration, Economics, Marketing, or a related field.
Demonstrated experience in analyzing, conceptualizing, or managing performance products within the media sector.
Hands-on experience conducting in-depth market and competitive analyses, deriving actionable insights, and formulating strategies based on findings.
Experience with digital media platforms, tools, and technologies, as well as an understanding of the digital media landscape.
Demonstrated leadership capabilities, with the aptitude to lead projects and manage cross-functional collaborations.
A commitment to continuous learning and staying updated with industry trends, market shifts, and emerging technologies.
We believe you should be able to be the same person at work as you are at home. We are a community. We believe there’s always room for growth—professionally, personally, and in our communities. We identify opportunities for improvement, innovation, and learning and encourage our clients to do the same
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