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Marketing Executive
4 months ago
WE ARE a business loaded with opportunity and career progression. WE ARE innovators, designers, makers and engineers who manufacture and provide smart, efficient, and effective building products and solutions.
Through our customer relationships, diverse building product range and solutions, we enable the creation of inspirational homes, places and spaces for us all to live and work better. With eight core product categories, underpinned by expert design and technical services, we work with architects, builders, merchants and the wider construction supply chain to build the face of Britain.
We are fully committed to a net zero future and continue to invest in expertise and product development to manufacture more efficiently and sustainably. We pride ourselves on leading for new, innovative and sustainable products and solutions, both for today and for a new era of building.
To support our progress, we are currently recruiting for a Channel Marketing Lead to come and join our team at our Head Office in Ibstock, LE67 6HS
Responsible for the development, ownership and delivery of the marketing plan for the House builder and Direct Distribution channels to drive profitable growth. Through a thorough understanding of our markets and customers/potential customers the Channel Market Lead - Housing & Direct Distribution will use insights to create marketing initiatives to effectively promote our company, our products and our services based on fulfilling the needs of our customers and identify new opportunities for growth.
Develop and own the Marketing Plan for the Housing Developer and Direct Distribution channels and the link to Business Strategic Plans: Marketing, Sales, Ops, ESG, and Technical
Gather marketing insights on markets, customers/potential customers and competitors
Use market research and analysis to direct marketing strategy and planning.
Establish and strengthen marketing to marketing relationships with key customers for owned channels
Responsible for day to day delivery of marketing activities for targeting the House builder and Direct Distribution channels, including marketing campaigns, PR, events, exhibitions, development of marketing collateral
Development of engaging and targeted content
Evaluate marketing campaign effectiveness and drive continuous improvement
Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
Management of House builder / Direct Distribution Marketing Budget
Demonstrable experience in marketing, ideally within B2B environment
? Up-to-date with the latest trends and best practices in marketing and measurement
? Analytical - comfortable with numbers and interpreting data/metrics
? Creative
? Professional Marketing Qualification i.e. Full time, permanent role - With hybrid working options
Competitive salary
~ Bonus scheme
~ Car allowance
~10% matched pension, administered by Legal and General
~3x life insurance
~ Share Save scheme eligibility
~ Full access to Employee Assistance programme for self and family members
~ Access to high street retail discounts platform - with access to discounts at Tesco, Asda, etc?
~ Personal development and career progression opportunities
Our commitment to diversity and inclusion?
Here at Ibstock Plc we are dedicated to building belonging, empowering our colleagues to be their true self by offering a diverse, inclusive and authentic workplace. Ibstock Plc are committed and passionate about building a diverse environment. You will receive consideration for employment without regard to gender, gender identity or expression, sexual orientation, race, religion, national origin, disability or age.
