Digital Marketing Manager

3 weeks ago


United Kingdom Your Digital Future Ltd | Digital Recruitment Specialists | BCorp Pending Certification Full time

A leading bespoke software house is seeking a tech experienced strategic Digital Marketing Manager to oversee strategy and brand for the group portfolio. Alongside digital and design you will create and execute effective digital marketing campaigns including engaging content across social platforms to generate leads and website content.

What's in it for you?

  • Fully remote workforce
  • Healthcare cashback plan
  • Discounts for gym membership and health apps
  • Death in Service Benefit
  • 23 days annual holiday, rising to 28 for service
  • All UK Bank Holidays and 2 additional days at Christmas

Purpose of the role

Responsible for contributing to and delivering the overall marketing strategy for the group portfolio and developing the company brand and image through implementation of effective sales and marketing campaigns. Managing the content on the company website and various media platforms and contributing to the overall business communication strategy.

Duties (not inclusive)

  • Delivering the marketing strategy and activities in the marketing plan.
  • Developing and implementing marketing and sales campaigns to generate leads and enquiries.
  • Managing the company brand and image including the development of sales and marketing materials and online resources.
  • Research and identify clients/prospects, sector/industry opportunities and conduct regular competitor analysis.
  • Implement a series of targeted campaigns – this includes creating the ideas, with the digital and design teams producing the materials and executing and managing the delivery of the campaigns.
  • Manage the company website content and media platforms.
  • Create regular content including blogs, industry insights, case studies, marketing trends and news stories to be used across campaigns and digital platforms.
  • Manage digital campaigns including daily social media management (LinkedIn), website updates, monthly e-marketing and other activities to boost company website performance.
  • Working with the business internally to lift the standard of our internal communications from an aesthetic perspective; brand colours, consistency and values, etc.

Skills and experience

  • Skilled marketing professional with demonstrable experience in all forms of media, plus content and design provision.
  • Experience of the tech sector
  • Experience of developing and executing marketing strategies from start to finish.
  • Experience of managing, curating and driving engagement via media platforms such as LinkedIn
  • Experience in writing quality content for press releases, blogs, websites’ and other offline and online marketing materials and campaigns.
  • Self-driven, results orientated and a passion for excelling a career in marketing tech.
  • Marketing, Creative or Business degree or professional qualification is desirable.

Experience of managing, curating and driving engagement via media platforms such as LinkedIn



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