Campaign Operaitons Lead

Responsibilities About the team TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab. Responsibilities - Lead planning and execution of major promotional events for the UK marketplace. Develop annual marketing strategies, define resource allocation mechanisms and evaluation frameworks to deliver GMV growth. - Collaborate with marketing, product, R&D and algorithm teams to enhance the efficiency of promotional tools (e.g. vouchers, discount mechanics) and traffic utilisation, improving user conversion and subsidy effectiveness. - Drive the proportion of hybrid-funded activities and support the iteration of merchant-facing products – including operational tools, campaign management and data productisation – to help sellers scale investment and operational efficiency. - Work with user experience teams to optimise the shopping journey during peak sales periods, strengthening user trust and increasing retention and repurchase rates. - Build marketplace promotional awareness through integrated online and offline initiatives tailored to user habits. Qualifications Minimum Qualifications - Bachelor's degree and above; - Proven experience in e-commerce campaign management, integrated marketing or large-scale event operations; - Experience with brand globalisation, familiar with UK/Europe market practices; - Sound knowledge of e-commerce marketing mechanics, with strengths in campaign ideation, data analysis and cross-functional product collaboration; - Excellent communication, project management and organisational skills. Resilient under pressure, self-motivated and quick to adapt in a fast-paced setting; - Open-minded and curious, with broad interests and a strong sensitivity to marketing trends and shifts in consumer behaviour. Preferred Qualifications - Past work experience in e-commerce marketplace is highly preferred; - Experience driving large-scale ecommerce campaign in the UK or Europe, such as Black Friday, Summer Sale, etc. is preferred; - Proven track record of applying data-driven insights to optimize user acquisition and engagement strategies is preferred About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.