Digital Marketing Officer

3 weeks ago


United Kingdom ConvergePoint Inc Full time

ConvergePoint () is looking for an individual who will be responsible for the strategic marketing and demand generation efforts of the company and will be responsible for managing the entire marketing team in Chennai. Take ownership for revenue and demand generation, product marketing and content marketing
Plan, manage and execute effective marketing campaigns.
Lead B2B enterprise marketing as well as Demand Generation and build in-house Product and Creative teams
Develop B2B marketing programs that accelerate the sales cycle by gaining a deep understanding of the customer buyer journey
Instill best practices marketing processes including the identification and implementation of key measurements and KPIs to demonstrate marketing effectiveness and ROI, delivering accountability and transparency in reporting across the organization
Lead the product marketing and go to market efforts for the company
Identify digital marketing trends and key opportunities for innovation, both online and offline.
Be responsible for recruiting, mentoring, leading, and retaining a high-quality marketing team.
Will be responsible for the strategic direction of the marketing efforts of the company
Must have experience in growth marketing.
Must have at least 15 years of marketing experience. An MBA in Marketing is preferred.
Have experience managing and growing a marketing team of 10 20 people
Be extremely familiar with marketing automation (HubSpot), content marketing, product marketing and all aspects of digital and online marketing including PPC SEO add social media marketing
Must be familiar with website management
Be responsible for all collateral and creative design
Experience organizing webinars and third party online events
Must have experience working with vendors PR, videos etc
Converge Point is a fast-growing software company headquartered in Houston, USA with an exclusive
development office in Chennai. We are the leading provider of compliance software solutions on Office
365 Microsoft SharePoint and offer five proprietary software products that manage the life cycle of
Policies & Procedures, Contracts, Conflict of Interest Disclosures, Incident Tracking and Employee Training. Converge Point was listed as one of the fastest-growing private companies in the United States by Inc.
magazine in 2018.



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