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Senior Paid Media Account Manager

2 months ago

London, United Kingdom Illuminate Digital PPC Full time

Job Overview/ Duties

As Senior Account Manager, the successful candidate will be expected to manage a portfolio of retail clients by providing strategic direction independently and managing the end-to-end process of delivering high quality Paid Media campaigns across multiple networks.

 

Our Paid Media team manage campaigns across Google, Bing, META, Pinterest & TikTok Tok and we focus on shopping activity as a specialty.

Responsibilities

  • Understand the clients business and develop a paid media strategy to align with their goals which is updated regularly and communicated with senior leadership teams both internally and externally.
  • Confidently develop annual forecasts, suggesting platforms spending and forecasting revenue considering client KPIs.
  • Communicate KPIs and targets with client stakeholders at senior levels and manage expectations where relevant.
  • Owning the client relationship end to end within the agency and running video and face to face meetings on a regular basis.
  • Planning, building and managing the highest quality Google/Bing Search, Performance Max, Shopping, YouTube and Display campaigns.
  • Ownership of Google Merchant Centre and META catalogues, planning and executing ongoing development tasks to improve performance in this area. This includes using advanced feed rules.
  • Planning, building and managing the highest quality META, Pinterest and TikTok campaigns.
  • Complex understanding and experience with native platform and 3rd party brand and conversion lift studies, and A/B tests. Ability to communicate results and learnings effectively to highlight performance and measurable impact.
  • Proactively keeping up to date with new developments in paid media and actively researching, testing and proposing new approaches to improve our services.
  • Producing internal and external reports to help demonstrate data in a visual manner which is easy to understand alongside actionable insights and goals to combat issues across all paid media platforms.
  • Commercially focused and a growth mindset, with experience in growing an account with examples.

Team Management

  • Full responsibility for training the junior member of your team
  • Managing one Account Executive providing monthly 1-2-1 meetings and running annual review meetings.
  • Providing support to the wider account management team by helping with troubleshooting and strategy support.

 

Skills/ Experience

  • At least 5 years of working with Google Ads & META
  • Experience managing multiple clients’ Google Ads, Bing Ads & Facebook accounts and using GA4 and Lookerstudio.
  • Working experience in running Google shopping campaigns for retailers and working with Google Merchant Centre, together with CSS experience
  • A firm grasp of Web Analytics (including pixels and tracking), A/B Testing, and metrics-driven (performance) marketing
  • A good understanding of marketing in general (both online and offline approaches) and be able to communicate strategies to clients effectively.
  • Be able to carry out comprehensive conversion rate analysis and ROI tracking for clients’ PPC accounts
  • Be Google Ads qualified
  • Bing Ads qualified
  • META qualified
  • Excellent communication and presentational skills are also required for this role
  • A proven track record in delivering business growth in a fast-paced, challenging environment.

 

Some of the benefits you will receive

 

  • 25 days holiday plus bank holidays
  • Christmas Shutdown
  • 9:30am start time
  • Hybrid working model (2 days office, 3 days at home)
  • Free breakfast, tea and coffee when in the office
  • One week flexi working anywhere in the world each year
  • Discretionary company bonus scheme
  • Brand new laptop
  • Home working setup (desk, chair, screen)
  • Pension scheme
  • Close-knit and friendly team