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Senior Content

2 months ago

United Kingdom NCS - National Citizen Service Trust Full time

Role: Social Media Content Manager Offer type: This is a FTC due to begin in September 2024 until October 2025
Location: This is a remote role, based nationally

NCS Trust is an equal opportunities employer, embracing diversity and inclusion. At NCS we respect and value differences in people and all hires are made on merit.

We particularly welcome applications from people who are Black, Asian, or from an ethnically diverse background, or people with disabilities, as these groups are currently underrepresented particularly in our leadership.

We are committed to improving equality of opportunity in the workplace and are a signatory to the Race at Work Charter from Business in the Community, the Prince’s responsible business network; and the Disability Confident Committed employer scheme.

Working in the digital team within the wider Brand and Marketing department, the Social Media Content Manager is an integral role in delivering organisational success. With a focus on creating engaging and affinity-driving social media and blog content that ensures NCS is starting or involved in all the right conversations with our Gen Z audience enabling us to become a notable Youth Culture media brand. By continually developing new ways to bring the brand to life through owned channels, the Social Media Content Manager will develop content that not only matches audience interests but is aligned with NCS branding and tone of voice.

The successful candidate will be a social native with a passion for content and building/engaging online communities and influencers in Facebook, Twitter, Instagram, Snapchat, TikTok and YouTube on a daily basis. Owning the creation and curation of our monthly, scheduled BAU content plans for the blog, making sure they align with the social strategy and audience interest, coming up with activations, briefing them in, providing feedback to the creative team and delivering on our owned channels. (With support from the Senior Digital Marketing Manager where required)
Support the Senior Digital Marketing Manager on all owned campaigns and agency liaison
Ensuring all social media content is scheduled with accessibility best practices implemented
Work with the digital marketing agency to develop and maintain a robust SEO approach, optimising our significant content ecosystem to drive traffic, views and engagement from our young people audience. (With support from the Senior Digital Marketing Manager where required)
Integrating UGC into the NCS social media channels where appropriate
Support on managing relationships with external social tools and platforms
Support on training any Executives, Digital Apprentices or Youth Advisory Board members in community management or content
Preparing the weekly social media performance report
Preparing the monthly owned creative reporting for social and the blog
Support the digital team with website edits when necessary

Creating incredible real-time and planned content that taps into the youth mind set and engages our audience
Liaising with the Social Media Manager - Engagement to identify content opportunities that are both planned and reactive
Ensuring all content is delivered and where required delivered or maintained out of hours
To produce visual assets (images, gifs, video etc) that can be used across NCS’ social media channels
Ensuring that the influencers we work with are appropriate, representative of NCS’ ethos, diverse in terms of representation and content style, of varying sizes (nano, micro, midi, macro) and deliver value for money
Supporting where necessary on daily community management on our owned channels, across Twitter, Facebook, Instagram, Snapchat, YouTube, Google Business and our ads (plus helping where required out of hours)
To remain abreast of industry trends, digital developments and competitor activity, using this insight to inform our content development on social media

NCS’ consumer social channels are producing highly relevant content to start conversations and engage new audiences
High levels of engagement on consumer social channels and our website inc the blog
We can analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing and social advertising campaigns
All relevant areas of the organisation are consulted in the creation of content to meet the wider business objectives

Proven and relevant experience working in a content management role for a consumer brand or agency
A proven track record assisting and managing social media accounts demonstrating a record of creative achievements
Excellent understanding of Social Media Platforms, including but not limited to;
Snapchat, Instagram, X, Facebook, YouTube, TikTok, and Threads
A digital native with a natural curiosity and creative flair
Basic video and photo editing skills
Experience using Sprinklr or other social media scheduling tools
Adobe Suite experience inc, Photoshop, Illustrator, Premiere Pro
Experience working with youth brands or teen content
PR / Crisis management experience

28 days annual leave in addition to Bank Holiday entitlements.
~Enhanced Maternity/Paternity/New parental (Subject to 1 year of service) pay
~ Life Assurance
~24/7 access to an Employee Assistance Program
~ Access to a national discount platform, shared with one family member
~ Discounted Eye Care
~ Cycle to work scheme
~ You can request flexible working immediately
~ Any roles which involve regular face to face contact with Young People or access to schools will require an enhanced check.