SEO and Content Specialist

3 days ago

London, United Kingdom XTB online investing Full time

XTB is an international brokerage company that is rapidly growing and expanding its presence in branches across Europe and worldwide. As a Content & SEO Specialist for the UK branch of XTB, you will be responsible for managing content and SEO activities in collaboration with both local and global managers. Your responsibilities will also include managing local SEO—writing and translating unique articles and distributing them to strengthen the company’s position in SEO rankings, building backlinks, and more.
We are looking for a team player who is creative, responsible, and proactive—someone who is always eager to push our brand forward. We also expect excellent writing skills.
Experience in content creation & optimization is crucial. Experience in financial markets, investments, or trading is an advantage, as well as strong communication skills, a pro-business mindset, the ability to work with data, and experience in B2C marketing.

Creating engaging and high-quality educational content based on marketing and regulatory requirement.
Optimizing and localizing English content for the UK market.
Proofreading, editing, and optimizing website content (especially landing pages) for search engines.
Conducting keyword research and implementing SEO strategies to improve visibility and traffic.
Publishing and managing content on-site and off-site.
Developing and executing link-building strategies, including competitor analysis and outreach for backlinks.
Analyzing SEO performance using tools like Google Analytics, Semrush, and Ahrefs; Collaborating with local and international marketing teams (including legal, PR, and design ).

Experience creating SEO-friendly content, ideally in finance or investment topics
Solid knowledge of on-page and off-page SEO, including site structure, link-building, and meta optimization
Proficiency in keyword research and SEO tools (e.g., Analytical mindset with ability to track, interpret, and act on key SEO metrics
Interest in financial markets and willingness to build subject-matter expertise
Ability to clearly explain SEO concepts and collaborate across teams (marketing, content, developers)
Data-driven approach with the ability to identify trends and adapt strategies
Eagerness to stay up to date with SEO trends and continuously improve through new tools and best practices

Annual performance-based bonus
Hybrid work model
A creative, high-impact role with room to grow professionally and personally
Ongoing learning opportunities in marketing and financial markets
Modern, well-located office with great facilities

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