Senior Digital Strategist

4 weeks ago

London, United Kingdom Cognizant Technology Solutions Full time

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Description
The Company

Cognizant (NASDAQ:CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant has over 280,000 employees as of January 2021.

The Role

The Senior Strategist leads the creation of digital marketing strategies, campaign plans and customer experience-led transformation. They will identify business goals and objectives, use data and research to develop responses to briefs, create strategic recommendations and proactively manage the rollout of these strategies both internally and with our clients. This is a highly collaborative role that works with the client services, creative, content, UX, data and technology teams, as well as with multiple clients, to define strategies and drive them through to implementation. As a senior member of the Marketing Strategy and Data Team, you will also help drive the strategic direction of major accounts in the agency.

  • Digital strategy: Craft digital strategies for complex marketing and customer experience (CX) projects - both the overarching strategic direction and specific customer propositions. Develop ideas off the back of these strategies and sell into clients.
  • Campaign planning: Owning the approach to platforms, especially social media platforms, for the clients you work with, and developing roles for those channels within broader marketing and consumer journeys. This includes the distribution of content and the relationship between owned, earned and paid media.
  • Client workshops: Running custom canvas workshops, such as insight gathering and prioritisation; customer journey mapping; value proposition mapping and validation; and formulating and substantiating business cases.
  • Audience insight: Responsible for the design and execution of primary research into audiences, both on and offline. This should include audience personas, customer behaviours and channel preferences.
  • Data analysis and measurement: Work with data to identify trends and pick out key insights and highlights. Create robust measurement frameworks with KPIs that track campaign performance.
  • Client relationships: Deepen the agency's relationships with key clients, at times owning client relationships. Give clients the confidence to take measured risks and use digital in ways that are new to them. Identify commercial opportunities to grow key client accounts and drive them forward into becoming a reality.
  • Thought leadership: Keep internal teams and clients abreast of developments in digital media and technology, acting as an evangelist for innovation within the agency.

Requirements

  • Digital strategy/planning experience
  • Exceptional team player with the confidence and integrity to earn client and internal team confidence quickly
  • Excellent writing, presentation, communication and consensus building skills
  • Exceptional problem solving skills, with the ability to apply both a rigorous analytical approach and a dynamic, abstract approach
  • Passionate about good marketing and customer experiences, technology and emerging media, behavioural economics and human psychology
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