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Lead Analyst

4 months ago

Liverpool, United Kingdom Simpleview Full time

Simpleview is a software development, data analytics and digital marketing firm that supports destination marketing organizations to reach their tourism marketing goals with first-in-class digital products and services. We believe our customers -- towns, cities, states and nations across the globe -- have a role to play in creating great experiences for visitors, for the people who call them home and for businesses and workers who rely on travel to sustain their local economies.
The Lead SEO Analyst manages a team of SEO Analysts, monitoring their performance, day-to-day work needs, and facilitating their efforts to manage client SEO engagements, which include SEO, conversion rate optimization (CRO), and content creation. The Lead SEO Analyst delegates tasks among the team to ensure work is completed effectively and on time and coordinates training for the team as needed. In addition, they are a subject-matter expert on the latest developments in SEO, and are willing and able to carry out the responsibilities assigned to Senior SEO Analysts and SEO Analysts.
Oversee a team of SEO Analysts by providing guidance, direction, and motivation.
Review team’s work to ensure quality expectations are met.
Create and monitor corrective action plans if quality expectations are not met.
Assign client accounts to team members based on account characteristics, workload, and assessment of analyst strengths.
Manage and improve team member performance through regular 1:1 meetings, mid-year, and annual performance reviews.
Develop training programs in collaboration with other Lead SEO Analysts and SEO Manager. Liaise with other departments on behalf of the SEO team to ensure effective collaboration on projects.
Provide feedback to the SEO Specialist Team to improve consistency and timeliness of work.
Display up-to-date knowledge of SEO, CRO, and digital marketing techniques, trends, and developments.
Create content for, and participate in, webinars and conference presentations.
Attend sales calls and speak convincingly to the advantages of SEO managed services and consultation.
Account Management and Customer Service
Assist subordinate analysts with the management of their accounts, projects, and tasks.
Manage client escalations across all accounts within their analyst team.
Minimum 3 years of experience in an SEO role.
Proficiency in utilizing Google Analytics and a variety of SEO and CRO tools such as Google Search Console, SEMrush, Mouse Flow, Screaming Frog, and MOZ.
Ability to train on complex subjects and develop training programs.
Exercise critical thinking to conduct thorough analysis that results in actionable insights.
Bachelor's degree (or equivalent).
Travel & tourism industry experience or knowledge.
Strong leadership skills with demonstrated team management experience.
People who know the web like an old friend
Fulfilling work at a company that makes an impact in hundreds of communities across the globe
100% paid medical benefits for employees and short term disability paid by the company + options for vision, dental, long term disability & life
However, based on the job role, we will also review remote candidates. At this time, Simpleview can currently only employ remote staff who reside in the following U.Qualified candidates, please apply by going online at: .
Simpleview provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.