Paid Social Manager
2 weeks ago
Footballco is the world's largest football content and media business. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We are a team of over 300 people, in 16 countries around the world, working across both our own media brands such as GOAL, MUNDIAL, CALCIOMERCATO and KOOORA and working on partnerships with leading clubs, leagues and brands.
The position will focus on online ad trafficking and strategy for Footballco’s branded content. This includes static and video content to be optimized across multiple platforms (primarily Meta, YouTube and TikTok). This will require daily interaction with our internal teams such as Client Services, Sales, Ad Operations, Social, and our external clients and platform partners to ensure consistent and smooth delivery of all advertising campaigns. As a member of the social team, you will be surrounded by social experts who publish content across our family of brands to our audiences of millions. Managing all aspects of paid social implementation including campaign creation, tracking, optimisation and reporting for Footballco branded content partners and key Footballco accounts across social (Meta(Facebook and Instagram)/ Youtube/ X(Twitter)/TikTok)
Ensuring best practice and optimisations are implemented correctly to achieve desired performance and, in most cases, strict targets.
You will be responsible for sourcing and contracting partners and ensuring quality of service remains high.
Demonstrate platform expertise and develop content distribution strategies for internal teams and external clients. You will be the resident expert on all things social for our commercial and creative teams. Your expertise will power our commercial business.
Manage relationships with social vendors to maximize the performance of existing buys and stay current with new products/ features
Strong budget management capabilities, ensuring social channels remain within budget and hit performance KPIs
Partner with sales representatives and clients to increase renewal rates and advertising spend on Goal.com and other Footballco brands.
Be curious, flexible, and willing to get involved in general social business
A love of data and desire to interrogate data to find insights then deliver those insights to relevant teams and stakeholders
Excellent project management skills with the ability to juggle multiple projects and deadlines at once
Expert knowledge of digital media platforms (Facebook, YouTube, Twitter, Instagram, Snapchat), advertising data, and social/digital trends and existing relationships with the major social platforms
Advanced Excel and Google Sheets skills - with a focus on being able to build & updated documents to rapidly analyse reporting data
Strong business knowledge and ability to use creative thinking to resolve problems and/or roadblocks as they occur, and know when to escalate
All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
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