Virtual Social Media Manager

3 weeks ago

Hemel Hempstead Hertfordshire, United Kingdom Britvic Full time

At Britvic we're on a journey to become the most dynamic soft drinks company. As one of the UK's leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.
Reporting to the head of digital marketing, the Global Social Media Manager will be the guardian of all Britvic social media channels. Aligned to business priorities they will execute the social media and content strategy across a variety of platforms including Facebook, Instagram, Linkedin, YouTube, Twitter, Pinterest and Tik Tok. The Community Manager will act as the connection between our fans, partners and the business. A natural conversation starter, skilled writer and grammar enthusiast, they will join in with prospective and existing customers via comments and DMs, and maintain relationships with a growing influencer network.
The Community Manager will build a social footprint to be the go-to for transformational educational and inspiration learning content via:
The primary responsibility is to leverage expertise in social media platforms and technologies to help Britvic brands maximize their social media presence, increase consumer engagement and delivery channel excellence.
The ideal candidate will have market leading knowledge of the local and global social media landscape to know the whole social media landscape. You will have the understanding of various social media strategies including knowledge of paid, owned, earned and shared.
Understanding of content, native content, community management (proactive and reactive) and, engagement strategies.
Social Media Enablement Strategy : Develop and implement social media enablement strategies aligned with business goals and target audience.
Platform Management: Create, manage, and optimize social media accounts on Sprinklr experience management platform for maximum reach and engagement.
Social media analytics: Track, analyse, and report on key social media metrics, such as follower growth, engagement rate, click-through rate, and conversion rate. Provide insights and recommendations based on data to improve social media strategies and performance.
Coordinate with marketing, communications, and internal and external content teams to align social media efforts with overall marketing strategies.
Customer Care: Develop and implement technology best practices to assist markets to nurture B2B and B2C leads gathered on social media platforms.
Keep abreast of the latest social media trends, algorithm changes, and platform updates. Continuously explore new and emerging technologies, tools, features, and strategies to enhance social media presence and effectiveness.
Experience of managing social media content for a major consumer brand or media company. Proven track record of executing social media strategies at a global level and leveraging data driven research/analysis to drive strategic direction, best practices and process improvements.
# Passionate about social media, Gen Z / Millennial lifestyles and trends.
# Proven work experience in social media management, preferably in a corporate or agency setting.
# In-depth knowledge of various social media platforms, their functionalities, and best practices, specifically Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Line, WhatsApp, Zalo and Douyin.
# Strong working knowledge of and experience with various social media marketing technologies, such as social listening and publishing/CMS platforms.

We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive
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