SEO and Website

4 weeks ago

Bath Somerset, United Kingdom Roper Rhodes Group Full time

Job Description This role is a broad & varied one helping to develop effective marketing campaigns across all digital channels.
 
We are leaders in the bathroom furniture market with a share of around 33% of the total UK market and are also highly innovative, with a vitality rate of approx. The company employs more than 200+ people across our Bath office/Bristol warehouse. Our customers include major national retailers, national/regional builder’s merchants and a nationwide network of independent bathroom retailers. 

We have a portfolio of three in-house brands as follows:
 
· Marketing Department Structure
 
Marketing Communications Team
· Head of Marketing
· Senior Visual Content Producer
· Digital Campaign Manager
· Digital Content Manager
· Senior Product Manager
· 3 x QC Engineers (based overseas)
 
You will be responsible for assisting in the successful maintenance & management of our 3 x websites, including:
Regular website updates for product launches, discontinuations and ongoing optimisations
Assist in evaluating digital customer journeys and digital KPI’s using analytical tools such as Google Analytics, HotJar and SemRush
 
You will be working on executing our content calendar by:
Deploying strategies to increase the number of visitors to the website by implementing identified Search Engine Optimisation (SEO) tactics. – under instruction from the Digital Campaign Manager & Digital Content Manager
Creating SEO content in the form of blogs and landing pages etc. to make sure the company is consistently ranked high and to grow quality website traffic
 
You will contribute to our ongoing social media activity by:
Assisting the Digital Content Manager with the implementation and planning of ongoing social media content calendar across all three brands
Responding to Social Media queries
Assisting in the discovery, negotiation and management of content involved in influencer and brand collaborations
Assisting with content capture and creation of assets for digital channels as and when required
 
Building emails in Mailchimp, creating reports on campaigns, monitoring, and fulfilling requests from all brand marketing mailboxes

 
You will work with the Digital Campaign Manager on paid channels to:
Assist in the creation and implementation of campaigns for new product launches across paid channels
Manage our retailer portal, satisfying database requirements and asset creation for the distribution network, individual customers and e-commerce relationships and acting as point of contact
You will work with the Digital team to create reports and carry out research to:
Support NPD department with product research and digital insights
Work with the Digital Content Manager to provide quarterly reporting across organic search, social media, influencer collaboration, and blog content with strategic keyword campaigns.
Provide industry and competitor insights into digital marketing activity and work with the Digital Campaign Manager to create competitor analysis twice each year 

This role requires you to be based in our office in Bath three days per week, with the option to work remotely for two days.

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