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Manager, Digital Planning
2 months ago
PE Global are currently recruiting for a Digital Execution Lead for a contract role with a leading multinational Pharma client, based in Basingstoke. An omnichannel approach is essential to ensuring a consistent and personalized experience for our healthcare providers – creating a consistent experience across digital and physical channels. By integrating touchpoints like email, social media, websites, and in-person engagements, we can deliver targeted, compliant messaging that builds trust and enhances engagement. In this role, you will be pivotal in executing our omnichannel strategy, ensuring our brand effectively reaches and resonates with our audience.
The OCE Digital Execution Lead will work closely with the Brand Leader and OCE Strategist. They will ultimately be responsible for the development, approval, and launch of key brand digital assets.
Omnichannel Strategy Campaign Planning & Execution : Actively participate in omnichannel campaign planning and successfully own the development, approval, and launch of key digital assets (websites, source of authorities (SOA), emails, etc…).
Digital Channel Ownership :
Collaborate with OCE Strategist to develop digital engagement strategy
Lead the creation, approval and launch of the key digital assets
Adopt and rollout new technologies to increase overall brand awareness
Drive modular content creation adoption
Support OCE Strategist with establishing key performance indicators (KPIs) to track the effectiveness of digital initiatives and provide regular reports and insights to stakeholders on campaign performance and ROI.
Cross-functional Collaboration : Collaborate with internal teams, including E&C, Code Reviewers and external stakeholders (website design agency, SOA) to ensure alignment of marketing efforts with overall business objectives and clear process layouts.
Proactive and Solution-Oriented : Someone who anticipates challenges and takes initiative to find effective solutions, driving projects forward with a can-do attitude. A candidate who excels at managing multiple projects simultaneously by maintaining a structured approach, paying close attention to details, and ensuring that all tasks are completed on time and within scope. Adaptable and Open to Innovation : Someone who embraces change, is eager to learn and adopt new technologies, and is willing to pivot strategies based on data and emerging trends.
A professional who is committed to achieving measurable outcomes, consistently delivers high-quality work, and is motivated by success. Proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.