Senior Analyst

2 weeks ago

United Kingdom Performics Full time

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As the Senior Analyst you will be providing key insights to support strategic decisions, drive automation by using existing tools and proposing the use of new ones. You will also lead all reporting including post campaign analysis, sentiment and conversation analysis.
You will build measurement frameworks, set KPIs and execute media measurement to drive business goals across brand media. The Senior Analyst will be the go to person for campaign insights and reporting, and driving forward our strategic data roadmap for a major luxury brand. Collaborating with the Strategy lead and Social leads to identify ways to better deliver media based on insightful data analysis.
This role will be supported by a junior analyst.
Work closely with Strategy and Social leads to identify new opportunities to improve media performance through testing, analysis, insights and recommendations
Work with the broader team to implement data-driven media campaigns, set KPIs and define measurement frameworks
Lead campaign reporting and post campaign analysis, including client readouts
Drive forward Learning Agenda through hypothesis testing and tool adoption
Take ownership of data deliverables and lead client communications projects with oversight from social and operational leads
Thrive in a fast-paced and deadline-driven environment by managing multiple projects and work streams
Coordinate data integration projects by merging multiple data sources into day to day reporting
Provide industry and competitors analysis, set benchmarks and identify what success looks like for clients from a measurement perspective
Extensive experience with paid digital media (a minimum of 6 years experience in a media agency, client side or equivalent)
Background in media performance reporting and optimizations
In-depth experience analysing and interpreting data from media sources such as ad servers, web analytics, social media platforms, and DSPs
Understanding of data applications, offerings in the industry
Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.
If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
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