Planning Director, Brand Planning

If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. Director, Brand Integration - International
Expedia Group’s Global Marketing and Creative team is dedicated to developing and implementing innovative and effective global marketing and partnerships across our family of brands. We are looking for an experienced Director of Brand Integration, who can contribute to building a positive and high-performing team culture as our organisation continues to transition and grow. This position requires someone with an expert understanding of brand, creative development and production. The role will work with teams across the organization from local market, brand teams, creatives, producers, comms planning, media. A high degree of collaboration across the organisation is needed as a large part of the role requires input from teams outside of the Expedia Brands organisation and as such the candidate needs to feel comfortable working autonomously and excel at building relationships and proficient at stakeholder management.
Reporting to the Head of Global Comms Planning, the role will be based in London but with a need to travel to LA, Seattle and Japan.
Responsible for planning, managing, and executing marketing communication efforts outside of the US across Expedia, H.com and Vrbo.
Make strategic recommendations on where to lean in with which brands depending on market dynamics, competitive landscape and business objectives.
Lead the development of local bespoke work, managing work through business brief to creative brief, creative development through our agency network and production/deployment.
Work in partnership with the global brand teams to adapt global platform campaigns, managing both internal creative work streams and those of our agency partners.
Own the forecast, scoping and capacity planning based off the annual plan, inclusive of managing the budget on an annual and quarterly basis in partnership with production and global brand leads.
Develop communications across all touchpoints for our brands ensuring creative objectives are well defined and appropriately executed.
Approach, prioritize and solve problems from a data and systems perspective. Comfortably use data to tell a story and influence leaders at all levels.
Seasoned global brand marketing for consumer brand(s)
~ Deep understanding scaling global brand campaigns across new international markets
~ Data driven and effectively leverage insights to make educated business decisions
~ EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.The official website to find and apply for job openings at Expedia Group is careers.All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age. If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. Director, Brand Integration - International
Expedia Group’s Global Marketing and Creative team is dedicated to developing and implementing innovative and effective global marketing and partnerships across our family of brands. We are looking for an experienced Director of Brand Integration, who can contribute to building a positive and high-performing team culture as our organisation continues to transition and grow. This position requires someone with an expert understanding of brand, creative development and production. The role will work with teams across the organization from local market, brand teams, creatives, producers, comms planning, media. A high degree of collaboration across the organisation is needed as a large part of the role requires input from teams outside of the Expedia Brands organisation and as such the candidate needs to feel comfortable working autonomously and excel at building relationships and proficient at stakeholder management.
Reporting to the Head of Global Comms Planning, the role will be based in London but with a need to travel to LA, Seattle and Japan.
Responsible for planning, managing, and executing marketing communication efforts outside of the US across Expedia, H.com and Vrbo.
Make strategic recommendations on where to lean in with which brands depending on market dynamics, competitive landscape and business objectives.
Lead the development of local bespoke work, managing work through business brief to creative brief, creative development through our agency network and production/deployment.
Work in partnership with the global brand teams to adapt global platform campaigns, managing both internal creative work streams and those of our agency partners.
Own the forecast, scoping and capacity planning based off the annual plan, inclusive of managing the budget on an annual and quarterly basis in partnership with production and global brand leads.
Develop communications across all touchpoints for our brands ensuring creative objectives are well defined and appropriately executed.
Approach, prioritize and solve problems from a data and systems perspective. Comfortably use data to tell a story and influence leaders at all levels.
Seasoned global brand marketing for consumer brand(s)
~ Deep understanding scaling global brand campaigns across new international markets
~ Data driven and effectively leverage insights to make educated business decisions
~ EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.The official website to find and apply for job openings at Expedia Group is careers.All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age. At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.
#