Senior Marketing Manager

3 weeks ago

Nottingham, United Kingdom Synectics Security Full time

Synectics Security designs, installs, and maintains integrated end-to-end surveillance control systems for some of the UK’s most demanding security environments. We excel in complex, critical, and regulated environments, where our customers require innovative, tailored solutions they can depend on.
We succeed where our knowledge, experience and deep technical expertise is most valued to our customers, specifically public space and heritage buildings, transport, critical national infrastructure, finance, high security, and custodial markets. With high security systems experience, field proven products and expert support personnel in the UK & Ireland, Synectics Security offers its clients turnkey solutions for comprehensive protection and peace of mind.
We hugely value our people and the contributions they make to the success of our customers and our business and strive to offer a challenging and stimulating work environment to promote individual and professional development at all levels.
This is an exciting new role to develop the marketing strategy for Synectics Security to build on our strong reputation and develop the brand to boost business success. The successful candidate will be hands on – owning the marketing strategy & executing on a plan that develops new business in the UK & Ireland. It is an individual contributor role, with hybrid and flexible working built in to accommodate other commitments.
Establish and lead the marketing function for Synectics Security by developing and implementing comprehensive marketing strategies aligned with overall business objectives.
Conduct market research to identify trends, opportunities, market changes and competitor activities.
Uphold and enhance brand identity, by ensuring the unique value proposition is well communicated online via our website, online promotions, and social media channels.
Craft compelling content and execute marketing campaigns that will have a meaningful impact on our business results. Cross-functional collaboration: work closely with all relevant business departments e.g. sales, to align marketing strategies with overall business goals.
Analytics and reporting: utilise analytics tools to measure and report on the performance of marketing campaigns.
Budget management: ensure optimal allocation of resources and monitor expenses and ROI to maximise the impact of marketing initiatives within budgetary constraints.
Collaborating with the marketing team at group level to ensure Synectics Security remains faithful to the brand, positioning, and narrative of the group.
Play a key role in supporting the Senior Leadership Team to assist the business with marketing activities and ensure alignment with the broader strategic direction and vision of the company.
Skills and Personal Qualities
Strong background in management of marketing communications, budget and project management.
Experience and confidence in marketing B2B technology businesses, ideally in high-end value solutions.
Familiarity with the latest marketing trends, tools, and technologies.
An excellent track record in B2B marketing of high-end value solutions.
Ability to manage multiple projects simultaneously and deliver to project deadlines.
Hands-on skills in copywriting and website content management.
5 years + marketing management experience with a track record of successful B2B campaigns.
~ CIM Diploma, marketing, or business-related degree.

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