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Senior Digital Analyst

2 months ago

United Kingdom twentyAI Full time

twentyAI are excited to be partnering with a private equity backed hospitality business who are seeking a Senior Digital Analyst to join their growing Analytics function. You will work closely with Data Scientists and the Commercial department to understand their goals and how to execute this in a data strategy. We are looking for a Senior Digital Analyst with experience in Google Tag Manager and GA4, as well as working with raw GA4 data, to join the data team. You will work to help transform our data by building unified datasets using best-in-class engineering processes.

Your official title will be Senior Data Engineer, as you will be involved in building the CDP on our data warehouse. This is a lifetime opportunity for experienced digital analysts who wants to extend their skillset with data engineering and data science skills.

You will be working with senior data engineers and data scientists on an exciting loyalty project. You will play a pivotal role in developing datasets to support our data monetisation and loyalty strategy for our revolutionary consumer-facing loyalty app.

You will focus on the project that connects our loyalty app ecosystem with POS data and data from the Digital Media Screen management platform to create powerful datasets for further monetisation and deep analysis of media effectiveness.
Work with other members of the data team to ingest GA4 data and build clean datasets that will allow us to transform behavioural app data into insights
Work with stakeholders across the business to understand their requirements around data provisioning
Work with the documentation and external teams to understand the structure of the data sources and the best way to connect to them
Implement data ingestion and data transformation following the DevOps spirit
Build automated data quality tests

Demonstrates a passion for and deep knowledge of advanced data analytics
Experience working with consumer data and/or digital media data is preferable but not essential

Solid experience working with GA4 raw data, including extraction to CDP or Data Warehouse
Decent SQL skills
Python experience

Python for data ingestion and complex data transformation
DBT for data transformation and documentation
Snowflake – our data warehouse
GCP as much as necessary to extract data to Snowflake