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Digital Creative

2 months ago

London, United Kingdom Lords Group Trading Full time

Head of Digital – Lords Group Trading
Are you a strategic leader with a passion for driving online growth and enhancing the digital customer experience? Lords Group Trading are seeking a dynamic Head of Digital to spearhead our digital and e-commerce strategy and take our online presence to the next level. In this pivotal role, you will work cross-functionally, oversee digital marketing initiatives and ensure our e-commerce platform is robust and user-friendly. If you have a deep understanding of omnichannel sales, are data-driven, and thrive in a fast-paced environment, we’d love to hear from you You’ll work within an awesome team and have the opportunity to truly make a significant impact on our brand's success.

This is a hybrid role based in Park Royal NW10.
Lead the ecommerce team and foster cross functional collaboration across digital marketing, web development, product management, operations, and logistics.
Ecommerce strategy development and stakeholder buy-in – including annual budget planning, development of product range, digital roadmap, and quarterly strategic reviews.
Oversee the development and maintenance of each website, reflecting the aims and strategies of the business and customer sales strategy.
Lead and manage all paid digital marketing strategies, including social media, PPC, programmatic, and influencer campaigns, to drive brand growth and achieve business objectives.
Seek to continually improve user experience across desktop and mobile to help improve conversion rates and customer retention.
Monitor and analyse website performance, conversion rates, and customer behaviour to identify areas for improvement.
Identify and develop opportunities for sales growth including range development, bestsellers and category performance.
Oversee new product uploads, category builds, product detail maintenance, and promotional activities.
Oversee UAT site testing for development projects and regular site walks to ensure accuracy, quality UX and optimised sites.
Oversee the implementation of new technologies, such as AI and personalization tools, to enhance the online shopping experience.
Work closely with IT and external vendors to manage website development, maintenance, and integrations.
Reporting on ecommerce trade performance including KPIs, covering the full trading team/across all channels providing data-driven insight, and conducting deep dives were needed to better understand shopping behaviours and trends.
Create, plan and execute online promotions, reviewing performance and managing margin expectations, working closely with purchasing and marketing teams.
Knowledge of SEO, PPC, paid and affiliate marketing to drive online traffic and sales.
~ 4 websites, Klayvio, Google Merchant Centre would be ideal along with experience of API integration between multiple ERP systems (SAP, Counteract, Merlin) and Magento.
~ Experience of SQL databases & query writing.
~ Stakeholder management skills.
~ Knowledge of the timber and building materials industry would be advantageous, preferably merchanting or distribution of building or insulation materials.


Our main clients are local tradesmen, hardware stores, plumbing and heating merchants and construction companies, that use Lords’ deep product knowledge to source and procure a wide variety of building products.

Lords Group is an equal opportunity employer that recognises the importance of diversity and inclusion.