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Business Development Director
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Business Development Director
Reports to: VP of Business Development, Chief Operations Officer, Executive Creative Director, Snr. Business Development Director(s)
We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients. In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London. As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency. Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society”. The primary purpose of a Business Development Director at Tag is to drive sales by building long-term and profitable relationships with new customers as well as growing revenues from existing clients. As part of the Business Development team, you are responsible for elevating our market position within your target sector (advertising agencies) in order to secure profitable, long-term client relationships for the business. You will also oversee and help manage our rep network as part of our channel sales efforts. Proactive engagement in core business development activities is required to reach your set KPI’s and targets. Undergraduate degree or college diploma in Business, Marketing or a related field (a combination of education and experience can be substituted)
#5+ years’ experience in business development within the marketing, creative or production industries is essential, ideally selling to brands/advertisers and advertising agencies.
# Strong proficiency in Microsoft Office - Excel, Word, Outlook, PowerPoint
# Experience working with Salesforce is required
Revenue Generation - Meeting or exceeding monthly and annual revenue targets through nurturing new business opportunities in both prospective and existing clients
# Rep Channel – Overseeing our independent sales reps under the direction of VP of Business Development, COO and ECD. Sales – Dealing with initial client enquiries and then working alongside the Creative/Production team to develop, negotiate and close a winning proposal that is also profitable for the business.
# Presenting – Obtaining, planning, preparing and delivering engaging presentations to clients in both a one to one and larger group environment.
# Client Management – Ensuring our clients are getting best service from us, which leads to repeat, longer-term business. Keeping customers up to date on our product and service offering as well as working with our production and creative teams to draw up bids, schedules and keep projects on track.
# Networking – Utilizing industry events, press and contacts to stay informed of current market trends and relaying these back to management and marketing for development.
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