Marketing Executive/Manager/Director

4 weeks ago

Reading Berkshire, United Kingdom DiffusionData Full time

Marketing Executive
Home Based (UK)

DiffusionData is trusted by leading brands worldwide to manage and optimise delivery of data around the world to their web, mobile and IoT (Internet of things) application data. Diffusion does the complex work to provide real-time data - reliably, globally, and at scale and speed.

We hope to provide a culture of accountability, challenge and opportunity and encourage a spirit of collaborative, creative and fresh thinking. We are now looking for a Marketing Executive to join our team on a full-time, permanent basis.

Competitive salary
- 25 days’ holiday plus bank holidays
- Life Insurance
- Pension
- Employee Assistance Programme

The Marketing Executive will play a crucial role in driving the company's growth through both inbound and outbound marketing efforts. You'll be responsible for creating lead-generating campaigns, managing a variety of tasks from content creation to campaign execution, and working closely with sales teams and external partners to ensure the success of these initiatives.

You'll have the chance to shape and lead marketing strategies from the ground up, collaborating with senior leadership, including the CRO, to influence strategic decisions and witness the tangible results of your efforts.

With a wide range of responsibilities - from crafting engaging content and managing campaigns to partnering with sales and external collaborators - no two days will be the same. Design and manage marketing campaigns aimed at generating high-quality leads for the sales team. Plan, execute, and oversee marketing campaigns across multiple channels (email, social media, PPC). Regularly monitor performance and make adjustments to improve results.
- Work closely with the sales team to align marketing efforts with sales goals. Oversee the company’s presence on social media platforms, ensuring consistent messaging and proactive engagement to build the brand and drive traffic.
- Help organize and promote events such as webinars, trade shows, and networking opportunities. Analyse campaign performance, track key performance indicators (KPIs), and report on the effectiveness of marketing efforts. Use data insights to make informed decisions and optimize future campaigns.
- Conduct research on market trends, competitors, and customer needs to inform marketing strategy and ensure the company’s messaging stays relevant and competitive.
- Monitor website traffic and SEO performance. Work to improve site visibility and ensure that the website converts visitors into qualified leads for the sales team.
- Maintain and enhance the company’s brand by ensuring all marketing activities, messaging, and materials are consistent and aligned with company values and objectives.
- Operate marketing functions under an agreed and specific budget. Compile and negotiate an annual marketing budget in line with the anticipated needs of the business.

To be considered as a Marketing Executive, you will need:

- At least 3 years of B2B marketing experience, with a focus on digital marketing, lead generation, and multi-channel campaigns. Demonstrated success in creating and managing marketing strategies across multiple platforms.
- Exceptional writing skills with experience producing blogs, case studies, newsletters, and social media content. Able to create compelling, audience-tailored messaging for various marketing channels. Fluent in English written and verbal.
- Proven ability to design, execute, and measure marketing campaigns. Experience with both inbound (content, social media) and outbound (email, PPC) marketing techniques. Proficient in marketing platform HubSpot. Comfortable managing email marketing campaigns and using automation tools to streamline processes.
- Ability to coordinate marketing efforts and align them with broader business objectives.
- Ability to manage multiple projects at once, meeting deadlines while maintaining high attention to detail. Strong project management skills are essential.
- Comfortable working in a fast-paced environment where priorities can shift. Bachelor's degree in Marketing, Business, or a related field.
- Certifications in marketing automation tools (e.g., Experience in the IT/Dev community.
- Bilingual.
- Knowledge of SEO and experience optimizing content for search engines.
- Experience planning and executing marketing events (webinars, trade shows, etc.).
- Other organisations may call this role Digital Marketing Executive, Marketing Content Specialist, Marketing Campaign Executive, Content Executive, Social Media Executive, Content Marketing Executive, or Communications Executive.

Webrecruit and DiffusionData are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. So, if you’re looking to take the next step in your career as a Marketing Executive, please apply via the button shown.

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