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Website Manager
4 weeks ago
Website Manager Warrington, Hybrid D2C business. Private Equity backed As the Website Manager, you’ll be instrumental in shaping the launch and growth of a new website, supporting A/B testing and conversion rate optimisation, while leading ongoing enhancements to user experience, site performance, and content effectiveness. Key Responsibilities: Manage the daily operation and upkeep of the brands website, maintaining excellent performance, accessibility, and usability. Enhancing conversion rates, streamline user journeys, and boost key website metrics. Regularly update website content, resolve bugs. Identify improvements to UX, UI, and on-site content for better engagement and performance. Plan, execute, and analyse A/B and multivariate tests to support data-driven decisions. Track and optimise site speed, uptime, and overall technical performance. Lead the planning, development, and implementation of a new website in collaboration with internal teams and external partners. Build and optimise HubSpot and WordPress CMS pages to improve lead generation and enhance user experience. Carry out regular SEO and technical audits, as well as competitor benchmarking. Monitor SEO results, including keyword rankings, traffic, and visibility, and provide actionable insights. Track and evaluate website performance using tools like Google Analytics, HubSpot, and Google Search Console. Key Experience: Proven background in website management, preferably within a fast-moving B2C or multi-site organisation. Strong experience working with CMS platforms, particularly WordPress and HubSpot. Hands-on experience with CRO strategies and A/B testing tools. Proficiency with web analytics and performance tracking systems. Solid understanding of HTML, CSS, and basic JavaScript. In-depth knowledge of SEO best practices and a track record of improving organic performance. Skilled in interpreting and applying SEO and analytics data (e.g., GA4, Search Console, SEMrush, or Ahrefs); experience with Power BI is advantageous.
