Product Marketing Manager
4 weeks ago
Job Description
Our company boasts a long standing heritage and continues to be one of the fastest growing toys and games companies within the industry, achieving NPD top 15 UK toy company status and 6th largest in Europe in 2020. With evergreen brands and products designed and manufactured in-house we unite all generations through the power of play through our range of puzzles, games, arts and crafts, construction, BRIO and TCG.
We are currently seeking a Product Marketing Manager -Games to join our fantastic team.
Main Duties & Responsibilities
- Develop the strategy for the Games category in the UK and Republic of Ireland through understanding of consumer and retail requirements and demands
- Work with the international product development teams in USA and Germany on developing and localising new products for the UK market
- Identifying new opportunities through liaising with the Games inventor community, social media and feedback from sales and marketing teams
- Develop marketing plans and execute in partnership with the Digital Marketing Manager for a wide portfolio of Games
- Brief and adapt digital and TV assets with creative agencies
- Identify and execute annual games expo plans
- Work alongside the PR Manager to create and execute PR plans including identifying product placement and influencer opportunities
- Write product descriptions, catalogue copy etc
- Take ownership of assets ensuring the right content is provided and updated across all platforms
- Conduct product, market and competition analysis to input into the marketing plan
- Plan product range strategy (new lines, carry forward, drops) and propose pricing
- Develop POS, promotions and PR activities to maximise sales performance
- Create preview presentations, train and support sales team in presenting to customers
- Attend trade fairs and exhibitions as required
- Plan and implement the showroom and exhibition displays
- Update information in A&P tracker, raise POA’s and administer invoices
Key call outs
- 3+ years’ successful experience of product management / development in toys, games or similar consumer goods markets
- Proven ability to create and execute successful marketing campaigns
- Knowledge of and ability to develop product, with an excellent understanding of UK packaging design requirements
- Excellent communication and presentation skills
- Creative, commercial and analytical
- Must be able to work to advanced levels with Excel, Power Point, Word
- You must possess a current and valid work visa for the UK
At Ravensburger we look for people who have a genuine love and passion for games and an ability to work closely with a collaborative and supportive team. If you are keen to take your next step in your career within a market leading toy, games and puzzle company, which will offer you an attractive package then we encourage you to apply for this position.
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