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Brand Manager

2 months ago

Cambridge Cambridgeshire, United Kingdom Cycle Pharmaceuticals Full time

Brand Manager (Cambridge, UK)

The Opportunity

Cycle Pharmaceuticals is looking for an enthusiastic and talented team player to join its growing Marketing Department as a Brand Manager.

This position will grow new and existing pharmaceutical products in the US market. The Brand Manager will develop and execute strategic marketing initiatives that drive revenue and increase profitability, while ensuring compliance with all US regulations and guidelines.

Job Interactions & Interface:

  • As well as collaborating with your team, you will interact internally with key business areas in the US, including Sales, Distribution and Market Access, Medical Affairs, Compliance, and Cycle Vita, as well as in the UK with Finance, Legal, Quality, Supply Chain, PMO and Regulatory.
  • Externally, you will interact with HCPs, patients, suppliers, patient organizations and other partners (Specialty Pharmacies, food companies, etc.), as necessitated by the strategic and tactical objectives.

The Cambridge team is relatively small but highly dynamic, and the work environment is representative of an expanding company, hence requiring an adaptive and pragmatic mindset. Coaching and mentoring to support continuous learning and professional development will be provided and tailored to individual needs.

Our Company

At Cycle, we believe that Every Single Patient Matters, this is at the heart of why we work, and we’d love for you to share our vision. We know that life-changing treatments need life-improving product support to match, because when you put the two together, great things can happen.

We are a pioneering pharmaceutical company, reimagining how drugs and services can benefit patients with rare disease to make their lives easier and improve their quality of life. Cycle, as a company, works closely with patient groups and healthcare professionals to understand the unmet needs of patients and their carers. By collaborating with academic communities and using the latest cutting-edge pharmaceutical technologies, we translate innovations into medicinal products that patients and caregivers actually desire. We deliver the required medicine with the minimum impact on daily routines and, just as importantly, provide individualized support services to patients, families, carers and the healthcare professionals community.

Cycle has three core areas of pharmaceutical development and work across rare metabolic, immunological and neurological genetic conditions: improving drugs – optimizing an existing drug; repurposing drugs – creating a new indication for an existing drug; and generics – reinstating generic drugs, previously available in the market. These three areas of focus are underpinned by formulation technology – using new drug delivery technologies to improve the efficacy and effectiveness of drugs, allowing us to give patients greater freedom and choice.

Job Title: Brand Manager

Cycle Company: Cycle Pharmaceuticals Ltd

Position Summary: This is a full-time position within the Marketing department, working in our Cambridge office.

What you will be doing

Individual Accountability

  • Develop, execute and refine the brand strategy for new and existing products, including brand positioning, branding and marketing briefs, messaging platform and customer segmentation to grow brand awareness and market share.
  • Oversee the execution of brand initiatives and materials developed by the Marketing team, ensuring these activities are delivered in-line with the relevant brand strategy, expected KPIs and ROI.
  • Utilize market intelligence and feedback to develop actionable marketing initiatives which align with the brand strategy.
  • Creation of messaging for the sales team and/or Cycle Vita in response to market developments, new initiatives etc.
  • Drive initiatives such as speaker programs, virtual patient events, advertising campaigns and patient testimonials, in collaboration with the marketing department.
  • Responsible for HCP conference and patient events, supporting in sponsorship determination, administration, briefing and assessing outcomes.
  • Responsible for content ideation to feed marketing campaigns such as email marketing.
  • Build relationship and facilitate opportunities with relevant patient organizations.
  • Support marketing team in material lifecycle process from creation and updating of materials to expiry and recall.
  • Responsible for ensuring projects are on budget, delivered according to the agreed plan and any discrepancies are reported to the Line Manager.
  • Deliver marketing initiatives which can be measured on a communications and business level, to assess return on investment.
  • Accountable for briefing Training Manager on required training of the sales team to ensure brands are represented in line with the brand messaging.
  • Ensure compliance with all US regulations and guidelines for the promotion of medicines including HIPAA and FDA guidelines, and applicable laws, to ensure that initiatives and materials are compliant and produced in accordance with all US rules, regulations, applicable laws, and requirements agreed with Cycle’s partners.
  • Provide regular reports and updates to your Line Manager on the progress and impact of marketing initiatives, materials, events/conferences etc. demonstrating a high degree of project management capability.

Departmental Responsibilities

  • Contributes to the discussion and creation of the annual budget identifying spend and savings for the year ahead.
  • Contribute to the discussions around the operational planning that implements the department strategy.
  • Lead the representation of the department on cross functional project teams. Input into discussions on budget and timelines, and ensure wider audience is aware of assigned actions.
  • Act as a role model for management attributes, demonstrating focus, flexibility and creativity, and create an environment in which people are encouraged and able to model these behaviours.
  • Attend team meetings and engage with internal and external stakeholders providing support and subject leadership as required.
  • Maintain knowledge of relevant guidance (in particular US-FDA focused) and provide advice on key requirements for development activities.
  • Act as primary contact with third party external partners.
  • Develop and improve the procedures and processes used by the department, identifying problem areas, proposing and implementing robust solutions in order to improve efficiency and consistency.

Qualifications and Skills

Necessary:

  • Scientific or marketing degree, masters or similar including relevant industry experience.
  • Broad scientific knowledge, with a desire for continuous expansion and learning ability.
  • Strong business-to-business marketing experience.
  • A proven strategic thinker with a passion for brand building through insight, creativity and collaboration.
  • Strong project management capabilities.
  • Excellent written and oral communication.
  • Consistently works in a proactive manner, whether working autonomously or as part of a team.
  • Excellent project management skills with a high level of attention to detail, including when under pressure.
  • Ability to create and maintain strong working relationships across the organisation and with external partners.
  • Strong negotiation skills, and confidence in challenging co-workers or third parties, whilst ensuring relationships are maintained.
  • Enthusiasm and personal initiative to solve problems, a self-starter with ability to work unsupervised.
  • Strong analytical and problem-solving skills, and the ability to think-outside the box.
  • Quality focused and high attention to detail.
  • Result-oriented and takes ownership and accountability to deliver objectives on time and to budget.
  • High level of prioritisation and organisation to manage assigned work effectively.
  • An analytical and organised mindset, with the ability to analyse and interpret data.

Desirable:

  • Basic understanding of Metabolic, Neurology and Immunology therapeutic areas along with a willingness to develop in-depth expertise.
  • A track record of successful brand building.
  • Track record of working with global, cross-cultural teams.
  • Marketing qualification, MBA or relevant industry experience.
  • Experience utilising project management tools such as Asana.

What can we offer to you

In addition to being part of a great team and doing things that will make a real difference to patients’ lives, you will enjoy all the benefits that brings:

  • Competitive salary based on experience
  • A collaborative high performing work environment
  • Performance based bonus
  • Opportunity to join a fast growing and ambitious business
  • Company pension scheme
  • 100% employer paid membership for Private Health Insurance
  • Life and Critical Illness Insurance
  • Corporate Gym membership
  • Regular team building events and an agile working environment

Applications

Cycle Pharmaceuticals embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.