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Paid Search Manager
4 months ago
Glen Parva, United Kingdom | Posted on 22/03/2024
Reporting to the Marketing Director, you’ll be responsible for the development and delivery of the paid advertising strategy. You'll have solid digital marketing experience preferably in an ecommerce environment; experience shaping marketing strategies, managing a small internal team and collaborating with partners. You'll have experience growing brands and online presence with B2C and D2C campaigns driving positive ROI.
Background
Get Laid Beds was founded in Leicestershire in 2012 with a vision of handcrafting quality beds and selling them online. 10 years later, we've hit £17M in sales across the UK and US with state-of-the-art manufacturing and marketing. Our 90 employees drive continuous improvement and customer centricity. If you are passionate about digital marketing and have a proven track record of delivering results, we want to hear from you.
Responsibilities
Develop the Strategy with the Marketing Director for the execution, and success of paid search campaigns - execute brilliantly built campaigns
Drive profitable growth in the market at pace,
Create and optimise ad copy to improve click-through rates (CTR) and conversion rates
Monitor campaign performance and make data-driven optimizations to improve ROAS
Manage budgets effectively to maximise significant advertising spend
Collaborate with cross-functional teams to align paid search campaigns with overall marketing objectives
Proficient in using analytics tools to analyse campaign performance and make data-driven decisions
Ideate, strategise, and execute paid search campaigns.
Daily account management: optimise, manage budgets, test campaigns
Analyse data and profitability
Work with engineers, designers, developers, CX to build top-notch digital experiences
About You
Advanced paid search competency - demonstrable experience using Google Ads and Meta Ads, managing large-scale campaigns and budgets. Paid Social experience is a plus.
A good technical understanding of data, attribution and tracking
A data-driven approach with superior analytical and quantitative skills. You’ll think creatively to determine testing methodologies and to optimise campaigns to deliver results.
Data analysis, reporting, and data-driven strategic decisions
Excellent communication and interpersonal skills; influence stakeholders
Benefits include:
28 days holiday
Pension,
free parking,
Exciting, high energy team environment
Crafting Careers in comfort - Join the Get laid Beds family
Apply now and we will review your application within 7 days. It's likely to be a two stage interview with a video meeting to get started then a face to face interview at our Head office Barn in Leicestershire.
Other job titles: Paid Search Manager, Digital Marketing Manager, Performance Marketing Manager, Senior Paid Search Manager, PPC Manager, Pay per click Manager, Paid Search Account Manager, Digital Performance Marketing Manager.
Commutable from Rugby, Coventry, Hinckley, Lutterworth, Market Harborough, Leicester
