Senior Account Manager, Healthcare
2 months ago
Madano – Senior Account Manager, Healthcare
In our dedicated Healthcare Practice, we help our healthcare clients bring products, services, and propositions to life, turning complex concepts into simple and compelling messages.
As you’d expect, we’re strong on the science. But we also provide creative flare and strategic know-how, delivering programmes built on unique ideas and insights. We communicate science with passion. It’s a combination that leads to measurable and meaningful outcomes.
What sets our healthcare team apart is their enthusiasm, authenticity, and professional and personal approach. A team that you will enjoy working with.
The Role
Over the past three years, Madano’s Healthcare Practice has grown significantly to become one of the UK’s largest focused healthcare communications offerings. To support our continued growth, we’re looking for a Senior Account Manager to join our team. This person should have at least three years’ healthcare communications experience, with some time spent in a consultancy setting.
A Senior Account Manager is experienced in the day-to-day management of multiple accounts, across different therapy areas and projects. We are looking for a motivated leader who has experience in supporting teams to deliver high quality work that meets the needs of our clients. The candidate must be able to show their expertise in all things healthcare communications – media, medical, advocacy, digital – through recent projects. We want someone who can help our clients tell their unique stories.
Communications expertise
- Ability to review scientific information to identify media hooks, with supporting evidence and background information, and facilitate media outreach
- Proficiency in writing and editing documents, including press releases & media Q&As, multimedia assets and social content, ensuring all client deliverables are of a high quality
- Possesses strong attention to detail and an ability to proofread/QC documents at each stage of development
- Ability to support junior team members and extended team members (e.g. Creative, Insights or Digital specialists) through providing comprehensive briefs and reviewing materials
- Experience creating and implementing social media campaigns, from identification of audiences, development of channel and content strategy, and an ability to understand metrics to determine success and future optimisation
- Understanding of industry regulations, at a local and international level, to ensure projects are compliant
- A knowledge of different pharmaceutical and biotech companies, and the broader landscape in which they operate
Client service
- Starting to develop trusted relationships with key clients, becoming the day-to-day contact, including responding to clients through email and leading client meetings/calls independently
- Knows the status of all projects, ensures timelines are adhered to by all parties, and is proactive about supporting team members to meet deadlines
- Ability to discuss and refine project briefs with the client, and coordinate delivery across relevant internal and external stakeholders
- Ability to offer strategic counsel to clients in a variety of situations
Business development
- Solid understanding of our clients’ organisations, to begin establishing contacts and grow our network
- Ability to identify opportunities for organic growth within client organisations and work with senior leads to develop proposals
- Brings fresh thinking and innovative approaches to new business generation, contributing to new business pitches
- Ability to develop, track and adhere to budgets to ensure profitability of accounts
- Supports account leads with monthly client forecasting and highlighting any capacity needs
People skills
- Ability to effectively delegate work and support its delivery to account leads, while providing ongoing support and mentoring across accounts
- Direct line management, including conducting performance reviews, professional development and promotion processes within the practice
- A confident presenter to internal and external audiences, with good meeting and brainstorm facilitation skills
What the role can offer you
- The opportunity to work with varied and dynamic clients across the healthcare space
- The chance to work with a well-established, hard-working, and collaborative team
- The ability to work alongside some of the most talented people in the industry, including specialists in our Insights & Analytics, Digital and Creative teams
- First rate, dedicated training that will enable you to take control of your career, become an expert in the field of healthcare communications, and a trusted advisor to clients
- An opportunity to progress your career in a fast-growing Consultancy
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