Media Planning and Buying Coordinator

3 weeks ago

London, United Kingdom Burberry Full time

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

Ensuring robust delivery of Media plans in key markets across South Korea, Japan and SAPAC regions.

RESPONSIBILITIES

Media Planning:

  • Based in the centralised media team in London, the Media Coordinator (APAC) is the day-to-day lead for media plans across South Korea, Japan, Hong Kong, Taiwan, Australia, Singapore and Thailand.
  • Defines the localisation of the global media strategy for upper funnel activity, in partnership with our regional marketing teams.
  • Creation of best-in-class inspiration media plans across hero campaign moments and always-on commercial moments throughout the year, supporting both product launches and key categories.
  • Delivers market-leading performance against set inspiration objectives and KPIs.
  • Ensure an integrated media strategy across our direct buys (offline and online) and Performance Media in each region.

External Communications:

  • Day-to-day lead for regional agency management across KR, JP and SAPAC, in close collaboration with the global media agency based in London.
  • Manage and grow relationships with key external publishers and partners.

Internal Cross Channel Collaboration:

  • Liaise with the internal creative media team on a daily basis to ensure smooth end-to-end delivery of assets across all media bookings, inclusive of management of timelines and delivery dates.
  • Collaborate with the performance media team to align on full funnel strategy in-market and channel priorities, in particular with local platforms.

Regional Budget Management:

  • Monitor all budgets across South Korea, Japan, Hong Kong, Taiwan, Australia, Singapore and Thailand to ensure media plans are correctly budgeted for.
  • Oversee all media contract negotiations in respective markets.
  • Ensure a smooth and robust financial process in collaboration with both global and local finance teams.
PERSONAL PROFILE
  • Minimum 3-4 years media planning & buying experience at brand or media agency (or equivalent)
  • Experience working in luxury category preferred
  • APAC media experience preferred
  • Bachelor degree educated, or above preferred
FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

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