Global Campaigns Marketing Manager

4 weeks ago

United Kingdom Industrial and Financial Systems Full time

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

The Global Campaigns Marketing Manager role requires someone who is not afraid to think differently, transforming the way we package and execute product and solution led campaigns and demand generation. The role will be responsible for delivering solution led and competitive displacement campaigns. You will work closely with product marketing and pre sales teams. You will also transform the way we deliver the campaigns via the Business Development, Sales and Field Marketing teams and the way we report and assess performance.

The candidate will manage the creation of global product and displacement campaigns and direct how these will be executed both centrally and via the regional field teams. Typical responsibilities will include:

  • Connect with relevant experts in sales, pre-sales and product marketing teams to understand the challenges, solutions and examples use cases to feature in campaigns and develop the proposition and messaging for solution led campaigns
  • Manage the creation of solution and displacement campaigns to acquire net new enterprise and strategic customers.
  • Manage the production of campaign content in conjunction with the product marketing team and using agency and internal resources where required - including digital assets, advertising, direct mail, digital content, webinars, video and social media messaging - that supports regional customer acquisition and revenue goals.
  • Working with our competitive intelligence team to form a center of excellence for competitive displacement campaigns – from content creation to execution strategy.
  • Working with the Business Development and Sales teams to build a strategy for effective execution of displacement campaigns.
  • Working with the field marketing teams and central digital resources to manage the execution of solution led campaigns.
  • Develop innovative approaches that reach net new accounts and build relationships.
  • Develop innovative content and messaging.
  • Analyze, monitor, measure, and report on campaign effectiveness. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.
  • Advising regional marketing and sales teams, partnering with them to deliver a differentiated market position for IFS that meets our growth and revenue targets.
Qualifications
  • Undergraduate degree, ideally with a focus in Marketing, Business, Engineering, or a related business field (or relevant training/experience)
  • Proven experience in a similar role preferably within a software technology organization.
  • Experience of creating B2B tech campaigns, delivering proposition and messaging
  • B2B tech marketing campaign execution/field marketing experience
  • Creative and analytical to evaluate performance
  • Understanding of online marketing platforms and how they can be used effectively to source, nurture and accelerate prospect’s sales journeys.
  • Ability to demonstrate marketing ideas via a personable, consultative approach, working across all levels in the organization
  • Confident, outgoing personality that can integrate with a busy matrix environment
Additional Information

We believe that coming together as a community, in person, is important to innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working (our own amazing spaces or those of our partners and customers) to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.

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