Junior Brand Manager

3 weeks ago

Winsford Cheshire, United Kingdom Advanced Medical Solutions Full time

Job Description

Who are Advanced Medical Solutions?

Headquartered in the UK, we are a world-leading specialist in tissue-healing technologies employing over 900 people in 13 locations. Our Woundcare business unit focuses on the development and manufacture of innovative product solutions under the ActivHeal brand, and also for OEM partners.

ActivHeal was developed in 2005 to provide the NHS with a cost-effective range of advanced wound care products to improve patient care outcomes. In the years that have followed the portfolio has expanded to include innovative and high performing products for exudate management and infection control. In addition the brand has gone on to develop an impressive clinical resource of training and education to support the needs of all healthcare professionals in wound care.

ActivHeal understands the intricate nature of wounds and their profound impact. However, our philosophy remains clear: wounds and the impact they have can be complex, but the solution doesn’t have to be.

For more information, please see and

AMS provides equal employment opportunities for all applicants. We highly value and encourage diversity across our workforce meaning that no one will be discriminated against because of their gender, race, age, nationality, disability, or any other protected characteristic as prohibited by law.

Job Details

  • To manage the marketing output and collateral development of the ActivHeal brand across multiple channels.
  • To develop annual brand plans for ActivHeal.
  • To provide support and creative input to the Woundcare Marketing Team (both OEM and ActivHeal).
  • To contribute to the development and implementation of the marketing strategy and support day-to-day activities.
  • To create content (written, graphic, and video) for our social media accounts and other marketing collateral.
  • Management of social media accounts in line with content plan.
  • Creating and updating marketing materials using InDesign and/or Illustrator.
  • Creating and monitoring email marketing campaigns.
  • Monitoring and tracking marketing activity, including competitor analysis.
  • Carrying out data analysis to support both the Marketing and Commercial teams with in-market sales dynamics.
  • To develop relationships with Key Opinion Leaders and other key stakeholders outside AMS including agencies and distribution partners.
  • To help with or take the lead on the organisation of conferences, events, seminars, and focus group activities.
  • Conduct market research via depth interviews and/or email questionnaires.

What will this role involve?

  • Delivery of annual ActivHeal brand plan for UK and Global.
  • Delivery of annual social media plan including targets for engagement.
  • Delivery of annual KOL engagement strategy to support NPD clinical insights and promotion and advocacy (in conjunction with Senior Product Managers and Brand Manager)
  • Establishment of key KOL and other stakeholder relationships.
  • Delivery of activity within the agreed A&P budget.
  • Delivery and implementation of integrated marketing plan.

Job Tasks and Responsibilities.

  • Generation of content for social media and other online platforms across multiple formats (written, graphic, video)
  • Evaluation of campaign success and providing insights and recommendations.
  • Input into the social media content strategy.
  • Generation of sales materials and aids.
  • Analysis of market data and sales trends.
  • Organisation of events, conferences, seminars, focus groups including liaising with venues, designers, delegates etc.
  • Monitoring and analysis of competitor activity.
  • Designing external PR/advertising and publication plans and managing their implementation.
  • Providing distributor support in terms of any co-marketing activity, promotions and supply channel support.

What we're looking for?

  • Business or marketing degree or other marketing qualification (CIM Professional Diploma etc.)
  • Previous relevant experience in medical device / healthcare B2B marketing.
  • Previous experience working on a brand, ideally in the healthcare B2B space.
  • Commercial awareness and business acumen.
  • Copywriting and design skills (InDesign, Illustrator, and / or Adobe Creative Suite or similar)
  • Creativity.
  • An eye for detail.
  • Drive and self-motivation.
  • Teamwork and the ability to foster good working relationships.
  • Influencing and negotiation skills.
  • Excellent communication and interpersonal skills.
  • Spreadsheet and numerical analysis skills: market data analysis.
  • Time management and prioritization skills.
  • Problem solving skills.
  • Ability to be proactive, with a sense of urgency.
  • Highly motivated, able to work in a fast-paced environment with continual change.
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