eCommerce Marketing Specialist

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILDTM. YETI is seeking a highly analytical, data-driven, innovative, and creative marketer who can independently manage multiple tasks and projects simultaneously, with a proactive and positive can-do attitude. Influence the design, planning, and reporting solutions for data-driven decision making. Working as part of the Acquisition team, you will be responsible for the growth and exposure of the brand in off-site channels and digital partnerships Responsibilities Partnership management: Identify, recruit, and onboard new affiliate and content creation partners across various platforms like Instagram, TikTok, and YouTube. Relationship building: Nurture and maintain strong, long-term relationships with partners through regular communication and support. Product Campaign strategy and execution: Develop Seeding and exposure strategies across affiliates and influencers in key product categories to support exposure of the brand in market with off-site content Performance tracking: Monitor and analyze campaign performance using key metrics such as reach, engagement, conversion rates, and ROI. Reporting and optimization: Provide regular performance reports and use data insights to optimize programs and improve strategies. Cross-functional collaboration: Work with internal teams/external agencies like creative, content, and ecom to ensure alignment with overall business goals and provide partners with the necessary assets. Market analysis: Stay informed about industry trends and new opportunities to ensure strategies remain competitive and effective. Qualifications And Attributes Bachelor's degree or equivalent combination of education and experience Ability to interpret data, track performance, and make data-driven decisions to optimize campaigns. Strong written and verbal communication for collaborating with partners and internal teams. Ability to negotiate favorable terms with partners. Strong organizational and time management skills to handle multiple campaigns and deadlines. Ability to develop innovative and engaging campaign ideas within the influencer channel Ability to address challenges and find effective solutions to improve performance. Ability to work in a fast-paced, changing environment Expert level knowledge of paid social and display channel functions, including platform, ad technology, DSP, measurement and attribution tools 4+ years of digital marketing experience in a consumer brand or agency environment Experience working with marketing agency partners Goal orientated with high standards for excellence Proficient with Google Analytics Experience in Shopify Collabs or equivalent platform desirable Maternity cover for 1 year - Ideal start date February 2026 Benefits & Perks Click here to learn about the benefits and perks we offer at YETI. YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html. All applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. YETI Applicant Privacy Notice YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at accommodationrequest@yeti.com.