Sales/marketing manager

4 weeks ago

Warrington Cheshire, United Kingdom Ted Todd Fine Wood Floors Full time

Ownership of the company’s portfolio of websites, including content, performance and overseeing development updates for continual improvement.

Assess KPIs to identify areas for improvement – create, deliver and track the performance of digital campaigns (SEO, PPC, Paid Social) and generate corresponding reports

Plan, execute, and manage all digital marketing for the Ted Todd family and our international brands, inclusive of SEO, PPC, Paid and organic social and email marketing

Identify, analyse, and measure trends and content to assess performance and optimise user experience


Full accountability for our family of brand’s websites (tedtodd.Build, deliver and evaluate Digital Marketing strategies for each of our brands (Ted Todd, Woodworks and Karta) across multi-channel campaigns
Manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Pinterest, Tiktok, LinkedIn and other relevant channels
Oversee organic search efforts (SEO) to enhance website visibility and drive qualified traffic
Monitor and measure performance across Meta, TikTok, and Google on a weekly, monthly, and quarterly basis, ensuring results align with and support our business goals and strategy
Proficiency in attribution modeling and platform measurement is required, along with the ability to quickly implement new processes for immediate improvement
Work with the Marketing Team to deliver reoccurring weekly digital marketing activities such as segmented email campaigns and organic social posts
Stay informed about significant industry updates, such as iOS changes or the decline of third-party cookie data, that could affect our future
You should be capable of extracting, interpreting, and analysing platform data, and effectively communicating insights colleagues and stakeholders
Work alongside our Business Systems and IT Managers to integrate our CRM system, Microsoft Dynamics 365, into all websites
Excellent knowledge of UX and customer journeys – able to actively make improvements to aid conversion on our websites e.g. improvements to sample check outs, contact forms, etc
Knowledge and confidence in understanding data handling best practice, preferences, GDPR, etc
Act as the primary contact with digital agency partners, collaborating to develop and execute a digital acquisition strategy that meets overall business objectives.
Regularly conduct A/B testing and other experiments to enhance landing pages, ad copy, and user experience for better conversions.
Evaluate campaign performance data to make informed decisions and optimize campaigns for maximum ROI
Implement performance marketing optimisations resulting in a positive customer response to activities such as greater CTR, and higher conversion.
Passion for digital marketing and a commitment to staying ahead of industry trends


Leadership – you will be a senior member of the team and have ultimate responsibility for digital performance
Strategic know-how – you will drive forward our family of brands across multi-channel digital campaigns and websites for continual improvement
Analytical – methodical and analytical in thinking, proven experience in evaluating data and delivering results (Google Analytics, Woocommerce, etc)
Highly digital - use of Wordpress/CMS systems, experience in briefing and managing web developers
Performance driven - must have proficient understanding of SEO and PPC best practice, with ability to act and deliver on recommendations for improving ROI
3-5+ years' digital management/digital performance marketing experience
~ Experience of Microsoft Dynamics 365 is advantageous


Analytical mind, with a passion for measuring data
~5 days a week in the office – need to be close to HQ
~ May be required to travel to other UK offices as necessary

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