Digital PR Executive

3 weeks ago


Ellesmere Port Cheshire, United Kingdom SGS Full time

We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer and more interconnected world.
The Media & Public Relations Manager will develop and drive the SGS Group’s Public Relations strategy, with the aim to boost SGS’s reputation in the public eye, gain earned media coverage, and support business objectives. You also will work with global and local communications teams to develop business and local Public Relations strategies.
The Media & Public Relations Manager is a key member of the global communications team, reporting into the Group Vice-President of Investor Relations, Communications and Sustainability. Although the role has no direct report, it coordinates with investor relations, sustainability, global communications, marketing, copywriting, digital, brand, business and operations teams.
Build relations with relevant influential media in key international markets and Switzerland, juggling a combination of proactive and reactive communications that protect and enhance our reputation
Develop and implement the SGS corporate public relations strategy
Work with stakeholders to support business or local Public Relations strategies. Manage corporate Public Relations interactions in key markets, sharing campaign learnings and experience with stakeholders where relevant
Oversee the Group crisis management process and support with crisis communications in conjunction with crisis management team
In conjunction with the Digital Analytics team, regularly monitor and report on SGS’s reputation in the media
Bachelor’s degree in marketing, communications, or related field
~5-10+ years working in PR and media
~ Excellent network of international and Swiss media contacts
~ Required English (native or bilingual proficiency) and German (professional working proficiency), fluent French is nice to have
~ Required personal qualities and behaviours
Strong writing skills with an ability to combine synthetic, analytical and strategic messaging are key
This position can be based in Switzerland, UK, France, Spain or Germany with the requirement of working in hybrid model. Business travels might also occur on a monthly basis.
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