PPC Manager
3 weeks ago
On behalf of our client, a leading digital agency with a strong foothold in various markets, we are seeking a dynamic PPC Account Manager to join their team in Harpenden.
Responsibilities include managing campaigns for paid search, shopping, display, remarketing, and video, with a keen focus on maximizing ROAS through advanced strategies and analytics.
This includes managing campaigns for paid search, shopping, display, remarketing, and video.
* Employ advanced strategies and analytics to identify opportunities for efficiency and growth.
* Daily Account Oversight: Take ownership of core PPC accounts, conducting daily reviews and updates across various media channels to monitor spend and performance.
* Global Campaign Implementation: Implement and manage campaigns across multiple languages and regions, adapting to different market dynamics and consumer behaviors.
* Reporting and Analysis: Prepare, deliver, and quality-assure detailed campaign reports, proposals for new business, and strategic plans.
* Creative Asset Management: Coordinate the creation of marketing assets such as images, videos, and copy, strategically incorporating them into campaigns to enhance performance and engagement.
Demonstrates an ability to analyze marketing data and user interactions, providing insights on optimization and refinement.
* Relationship Building: Excels in developing and maintaining strong, productive relationships with both colleagues and clients.
* Capable of managing multiple projects simultaneously without compromising on quality or effectiveness.
* Possesses a flexible approach to work, with a keen eye for detail, ensuring high-quality outputs.
* Proven PPC Expertise: 3-5 years of experience in PPC management within a fast-paced environment, preferably with a background in B2B, particularly automotive and industrial sectors.
* Analytical Tools: Strong skills in Google Analytics and Data Studio are essential for success in this role.
* Holds Google/digital accreditations in YouTube, Display, Search, and other relevant areas.
* 30 days’ holiday plus UK public holidays.
* Opportunities for career progression and to make your stamp.
* Hybrid working - 3 days in the office (Monday-Wednesday) 2 days choice of home or office (Thursday and Friday).
* Medicash health plan.
* Pension scheme (contributory).
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