Messaging Lead
1 week ago
Animal Think Tank’s mission is to support the building of a broad-based anti-speciesist movement that has the power, resilience and longevity to ensure all individual animals have their rights to life, liberty and the security of person protected in UK law and embraced by society. We aim to achieve this by organising and mobilising people to engage in constructive work and nonviolent civil disobedience. Alongside this, we aim to assist the strategic direction, capacity and innovation of the wider movement, seeding any needed organisations, and supporting the many others working towards Animal Freedom in their own diverse ways.Our main areas of work include: Movement Building and Unity; Anti-speciesism; Strategy; Narrative Framing; Organising Structures; Culture; Nonviolence; Leadership Development; and Training.
Job DescriptionTo read the full job description click on the link below
Summary
Purpose
As Animal Think Tank's Messaging Lead, you'll be helpingunite the Animal Freedom Alliance behind narratives that inspire and mobilise everyday people to achieve key milestones for Animal Freedom. To do this, you'll offer well-researched and tested communication tools, ensure campaigns are framedwell and their action logic tells a persuasive story, as well as help to buildexpertise in Story-based Strategy within the Alliance.
About the Role
This full-time, Lancaster-based role will be highly creative and dynamic. Working alongside our Narrative Lead and Narrative Research team, you'll undertake innovative messaging and narrative research, and use this to inform Alliance campaigns to ensure they're as persuasive and memorable as possible.
- You'll research the messages, stories and narratives of other social justicemovements and analyse their use of language, framing, metaphors and visual strategies.
- You'll collaborate with other freedom movement campaigners and communicators to develop messages and stories to inspire and mobilise different segments of society.
- You'll design systems to embed key messages, stories and narratives into the Alliance.
- You'll create and delivermessaging and narrative trainings for the Alliance, to help build its capacity for Story-based Strategy.
- You'll buildand lead a messaging team that can support Alliance national actions for Animal Freedom.
Additional InformationPlease take 2 minutes to fill out our feedback form as part of your application:
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