Dynamics Specialist

1 month ago

London, United Kingdom DCV Technologies Full time

This is an exciting and unique role to join an experienced team of in-house marketeers to help drive the continued growth and development of the business in the gaming / raffle industry.
The Paid Social Specialist will have deep experience in developing successful paid social media campaigns on platforms including but not limited to Meta (Facebook), Instagram, Pinterest, TikTok, YouTube and LinkedIn.
The Paid Social Specialist will have experience of how to use the data and a test-driven approach to optimise and grow the channels in order to meet companywide objectives.
Create and implement a paid social media strategy to grow revenue and build brand awareness whilst effectively managing ROAS targets.
Work closely with our in-house designer to deliver creative tailored to the audience.
Use data and a test-driven approach to optimise and grow the channel. Extensive testing on audiences, ad copy and creative.
Oversee accounts on paid advertising platforms e.g. Reporting of KPIs including conversion funnels and LTV to identify issues and opportunities for growth. Experience in data analysis and reporting
Proficient in GSuite or MS Office
BSc/BA in a Digital Media or related certification is an advantage
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