Senior Account Executive

2 weeks ago

London, United Kingdom Group M Worldwide Inc. Full time

Senior Account Executive - Programmatic (12 month FTC)
Job Title: Programmatic Senior Executive 12 month FTC 
Department / Team: OPENMINDUK Team
ABOUT OPENMIND
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment
ACCOUNT OVERVIEW
OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Programmatic Senior Associate Director to support across the categories and products.
The Programmatic Senior Executive you will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven.
Contributing to the execution of programmatic media activity, building strong platform knowledge & supplier relationships to support excellence in delivery of media plans, optimisation, testing and analysis.
RESPONSIBILITIES:
Campaign Management
Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
Competently create media plans designed to achieve specified KPIs
Support on the day-to-day QA process, minimising errors and ensuring consistent and correct adherence to process
Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy
Client and Partner Management
Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity
Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
Working with partners and attending regular platform training to further develop programmatic skillset.
Operational Excellence
The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
Maintain standards and process throughout the end-to-end campaign lifecycle
YOUR KNOWLEDGE & ABILITIES:
Passionate about programmatic activation and driving continued excellence.
Proactive approach to expanding knowledge and capabilities
Confidence in core trading platforms, DV360, TTD and Amazon.
Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
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