Content Marketing Executive
4 weeks ago
Location: London / Remote
Team and reporting line : Marketing, reporting to CRM Marketing Manager
Salary : Competitive
Swoop is an exciting, fast-growing fintech platform operating in Europe, North America and the APAC
regions connecting SMEs to funding solutions through debt, equity and grants – taking the stress
out of financing for SMEs. Say goodbye to lengthy searches, arduous application forms and black
holes of information. Swoop leverages core data points and financial information to help business
owners understand the marketplace and uncover the best funding and saving solutions for their
businesses. We do the heavy lifting across the entire application process so business owners can
focus on running their business.
We’ve achieved a huge amount in a short space of time. This is down to how we’ve paired great
technology with great talent. By choosing a career at Swoop, you’ll be part of an entrepreneurial
culture that is committed to making a difference for our customers’ success. It is our people’s energy
and relentless drive that fuels Swoop every day.
At Swoop, our ethos is built around a culture of grit. Every single one of us has the ability to make
something better, to question what we do, to find a different way, to go above and beyond our day
job. Swoop admires people with grit or should we say GRIIT – our core values.
As the Content Marketing Executive for unsecured lending will report into the CRM Marketing Manager working within the global marketing team, but collaborating on a daily basis with the UK unsecured finance team. The role is a collaborative role and will require building close relationships with a number of key internal stakeholders including; funding managers, growth team, data team, CRM team, marketing and other product areas.
You will be instrumental in creating and executing effective content-driven campaigns to ultimately drive re-engagement in the platform and revenue growth. Leveraging your excellent writing skills, analytical mindset, and proficiency in HubSpot, you will develop and implement marketing strategies to engage specific cohorts within our extensive database of businesses. While there will be an emphasis on targeted, data-driven email marketing, you will also be encouraged to think beyond email and work with the global marketing team to deliver wider re-engagement initiatives.
Responsibilities:
- Content Strategy and Development:
- Develop and execute a content strategy aligned with the objectives of the global marketing team as well as the unsecured finance team.
- Create compelling and targeted content for various finance products to resonate with specific business cohorts.
- Collaboration with funding managers and cross-functional teams:
- Work closely with funding managers, marketing team, and data analysts to understand the nuances of different finance products and tailor content accordingly.
- Collaborate across departments to ensure seamless execution of marketing campaigns.
- CRM Campaign Management:
- Utilise HubSpot to create and manage CRM campaigns, ensuring timely and targeted delivery.
- Create campaigns and set up and optimise workflows to automate marketing processes and nurture leads effectively.
- Data Analysis and Reporting:
- Utilise analytical skills to interpret CRM data and measure the effectiveness of campaigns.
- Collaborate with the data team to gather insights and refine targeting strategies.
- Audience Segmentation:
- Identify and segment target audiences within the database based on business characteristics and needs.
- Tailor content and campaigns to address the specific pain points and requirements of each segment.
- Proven experience in content marketing, preferably in the financial services sector.
- Strong writing and communication skills with the ability to craft engaging and persuasive content.
- Proficient in using CRM tools, with specific experience in HubSpot.
- Ability to set up and optimise workflows for marketing automation.
- Excellent analytical skills to interpret data and generate actionable insights.
- A collaborative mindset with the ability to work seamlessly across departments.
- Enjoy a competitive salary.
- Flexible and remote working available.
- 25 days holiday per year increasing to 26 days after one years service.
- Pension plan.
- Share options scheme.
- Multiple membership perks and discounts.
- Training and coaching grants.
- Cycle to work scheme.
- Quarterly socials.
- A stack of the latest technologies and working gadgets.
- Limitless challenge and scope for development. You are joining us at a very exciting time and will have the opportunity to take this role in your preferred direction as we grow.
Swoop is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.
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