Head of Online Marketing

3 weeks ago

Stafford Staffordshire, United Kingdom Talent Guardian Full time

As our client continue to expand their online presence and reach, we are seeking a dynamic and experienced Head of Online Marketing to drive their digital marketing strategies and initiatives. This is a new position within the business and will involve building out a wider digital marketing team. Key Responsibilities Strategic Planning - Develop and implement comprehensive online marketing strategies to drive brand awareness, customer acquisition, and sales growth. Analyse market trends, competitor activities, and customer insights to identify opportunities for growth and innovation. Digital Campaign Management- Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including SEO, SEM, email, social media, and affiliate marketing. Monitor campaign performance, ROI, and KPIs to ensure objectives are met and optimize strategies as needed. Content Marketing - Lead the development and execution of content marketing initiatives, including creating engaging and SEO-optimized content for the company website, blog, and social media platforms. Collaborate with the creative team to produce high-quality visuals, videos, and other multimedia content that resonates with our target audience. Social Media Management - Manage and grow our presence across social media platforms, engaging with followers, and fostering community relationships. Develop and implement social media advertising campaigns to increase brand visibility and drive traffic to our online store. E-com Optimisation - Lead the ecom team to optimise the online shopping experience, improve website usability, and increase conversion rates. Implement A/B testing, user feedback, and analytics to identify areas for improvement and enhance the overall customer journey. Budget Management - Develop and manage the online marketing budget, allocating resources effectively to maximize ROI and achieve business objectives. Monitor and report on financial performance, providing insights and recommendations for continuous improvement. What you’ll need to be successful in this role Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred. Minimum of 5 years of experience in leading online marketing, with a proven track record of success in driving digital growth for consumer brands, preferably in the organic or natural products industry although other category experience will be considered. Strong understanding of digital marketing channels, platforms, and best practices. – Seller and Vendor, Shopify. Proficiency in SEO/SEM, Google Analytics, and other digital marketing tools. Excellent analytical, strategic planning, and project management skills. Creative thinker with a passion for organic products and sustainability. Strong leadership, communication, and interpersonal skills

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