Digital Content Lead
2 weeks ago
We pride ourselves on our creativity, responsiveness and the dynamic way in which we have developed the communications service we provide. We are delighted to have been finalists in a variety of national communications awards.
This is an exciting time to join us as we work towards our new hospital and achieving a modern, integrated and outstanding organisation. We are keen to use our digital platforms as part of this transformation. The digital communications lead role offers great opportunities to develop the digital communications agenda at PAHT. We are looking for a talented communications professional with excellent digital skills, who will be committed to putting our patients at the heart of all we do.
The digital communications lead is responsible for leading, planning, developing and advising on all corporate digital communications platforms. They will have a lead responsibility to maximise our digital presence, including digital campaigns. They will be a confident videographer, video editor, photographer, a creative desktop designer (graphic design software e.g. Adobe Creative Cloud software such as Photoshop, InDesign, and Canva) and a strong copywriter, to create a mixed portfolio of messages and assets through our website, extranet and social media channels.
They will lead on ensuring that our digital platforms engage our audiences, develop, continually improve and are aligned to changing digital trends. They will use platform analytics and user feedback to measure performance and continuously enhance our digital content. They will already be working in a senior digital communications role and will also have extensive social media management experience. They will be experienced in developing and delivering digital communications strategies. The role is strongly operational and creative, based on a strategic understanding and drive.
The Princess Alexandra Hospital NHS Trust (PAHT) provides a full range of general acute, outpatient and diagnostic services at The Princess Alexandra Hospital in Harlow, the Herts and Essex Hospital in Bishop's Stortford, and St Margaret's Hospital in Epping.
We employ 3,500 staff and serve a local population of around 350,000 people living in west Essex and east Hertfordshire, centred on the M11 corridor and the towns of Harlow, Bishop's Stortford and Epping. Creative collaboration - Knowing strength comes from diversity, we combine our experiences, skills and talents, working together to find new and better ways to care
The Trust believes in investing in all our staff and rewarding high standards of care whilst building for excellence and in return we expect our staff to uphold the Trust values to the highest level.
Training
Degree level qualification in English, communications, journalism or a related field or equivalent experience
Qualification in digital communications
Excellent IT skills advanced knowledge of Microsoft Office applications Adobe design software or equivalent programme and desktop publishing
Experience and familiarity in using video editing software, photography, video and multi-media production. Experience of using and maximising the use of digital communications and social media. Experience and confidence in using social media and desire to find new and innovative ways to communicate with our people, patients and the community through digital networks.
Experience of developing a social media strategy and related policies.
Extensive knowledge of website management, video recording and editing, and graphic design. Knowledge of effective communication via social media channels. Excellent communication skills at all levels.
The Princess Alexandra Hospital, Harlow Kao Park, Harlow and remotely
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