UK Consumer PR Lead
3 weeks ago
SHEIN Greater London, England, United Kingdom
Direct message the job poster from SHEIN
Come shine at SHEIN and join our growth story
Responsibilities
- Work alongside the Senior Managers within Marketing team with UK and HQ to deliver the consumer PR strategies for SHEIN UK.
- Ensure consistent visibility of SHEIN core categories via organic media and social engagement.
- Lead the strategy for Product//Product curation. Focusing on delivering consistent and strong results both in print and online.
- Identify new opportunities and strengthen SHEIN's relationships locally and nationally, across Editor, Stylist, VIP, influencers, and Creator network.
- Manage day to day activity with PR agency, ensure timely supply of cut out images, gifting, showroom.
- Partner with business divisions when required to provide dual purpose support to the business - driving enhanced brand experience.
- Work alongside the wider SHEIN brand team, supporting them to ensure products and stories are always well represented and in the right publications both in print and online.
- Work alongside with Events team for offline activation.
- Be an expert in the Fashion landscape, and an ambassador for SHEIN internally and externally.
Requirements
- Strong background in consumer PR strategies with a deep understanding of the UK and HQ marketing landscape.
- Skilled in developing and executing content strategies, both in print and online, to maintain consistent visibility of SHEIN core categories.
- Proficient in building and nurturing relationships with various stakeholders, including editors, stylists, VIPs, influencers, and creators.
- Experience in effectively managing PR agency relationships, including coordinating image supply, gifting, and showroom activities.
- Ability to collaborate seamlessly with different business divisions and teams within SHEIN to enhance the brand experience and ensure effective representation in publications.
- In-depth knowledge of the fashion landscape, including trends, competitors, and opportunities, to position SHEIN effectively.
- Excellent written and verbal communication skills to develop and execute PR and communication strategies.
- Proficiency in analysing PR and marketing data, making data-driven decisions to measure strategy effectiveness.
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Public Relations
- Industries Retail Apparel and Fashion
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