Mergers And Acquisition

4 weeks ago

London, United Kingdom Moonpig Full time

Our core focus is to deliver happiness to our customers, suppliers, team and retail partners, we aim to do this by providing industry leading products. The iconic Red Letter Days brand was added to our portfolio in November 2017, and we are extremely proud to be part of the Moonpig Group since July 2022.Our People team helps to drive those efforts across the business.
Head of Acquisition
Marketing Director
Farringdon, London (40% hours in office, 60% WFH)
As Head of Acquisition, you will be a key member of the trade team and report directly to the Marketing Director. You will be accountable for defining and delivering our overall customer acquisition strategy, managing a team (currently 8) of Performance Marketing, SEO and Affiliate Marketing experts. Hold the marketing spend budget and ROI responsibilities for all acquisition channels
Monitor and analyse performance overall against traffic, CPA/CPC and COS goals, and reporting on impact of channel mix evolution
Work closely with our Retention & eCommerce teams to ensure that traffic driven is aiding conversion and customer performance
Proven/demonstrable success in a B2C customer acquisition role in an ecommerce environment
Strong understanding and experience of working in marketing across key online channels - hands on experience from a Paid Search background is a must
Solid understanding and, ideally, historic experience of managing performance marketing
Strong interpersonal and team-building skills
Clear and concise communicator to senior stakeholders and board level
Our Commitment to Equality, Diversity and Inclusivity
We welcome and celebrate all diverse backgrounds - from working parents who need flexibility with their hours, individuals who are neurodiverse and prefer to work a certain way to those from underrepresented communities. And we will continue to strive for diversity and that sense of belonging so that each and every one of our team have a safe and comfortable environment in which they can be themselves and thrive at work.
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