Product Marketing Manager

2 weeks ago

London, United Kingdom Anaplan Full time

Anaplan is seeking a Product Marketing Manager based in London, UK, to join our Marketing organization.

As a part of the global Product, Industry, and Solutions Marketing team, this role will work closely with stakeholders across our Product, Marketing, and Sales organizations to tell the story of our Platform and develop and execute a product-specific marketing strategy.

Your Impact:

As Product Marketing Manager, you will

  • Grow our business by bringing new products and features to market through timely, compelling launch strategies while crafting clear positioning and messaging that resonates with our target audience.
  • Understand the product's capabilities and value proposition to different stakeholders in the buying process.
  • Work cross-functionally with the product, enablement, customer success, sales, presales, and marketing teams to successfully launch your products.
  • Build scalable internal and external facing content for the products you own, and work with the campaigns team to drive demand and pipeline.
  • Develop internal sales enablement content and training sessions, ensuring relevant stakeholders understand product functionality and how to position existing customers and prospects.
  • Ensure successful product release & launch communications and refine our ongoing marketing strategies and execution.
  • Research competitive products and ensure internal stakeholders have the appropriate training and content to position Anaplan against the competition effectively.
  • Represent Anaplan in external events and build appropriate content to demonstrate thought leadership and showcase customer value.

Your Qualifications:

  • Experienced in product or solution marketing
  • Bachelor's degree from an accredited college or university
  • Experience working with B2B marketing, sales enablement, and cross-functional teams
  • Strong cross-functional collaboration and ability to influence without authority
  • Experience developing marketing content to target key audience members and drive pipeline for your products
  • Experience marketing AI products
  • Deep technical product understanding and experience in launching enterprise products and platform features
  • Self-motivated and doesn't wait for prescriptive direction; capable of working in a fast-paced, dynamic environment
  • Excellent command of English, both written and verbal

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