Digital Marketing Specialist

2 weeks ago


London, United Kingdom Informa Full time

Qualifications

  • Knowledge and experience in producing SEM strategies driving leads and/or revenue, across Search, Display and Paid Social Media, including Remarketing
  • Hands-on experience creating PPC and Paid Social campaigns (including Remarketing)
  • Experience creating and implementing successful lead generationcampaigns via SEM
  • Experience in building successful conversion campaigns via SEM, ie: free/paid event/training attendees etc
  • Knowledge and experience of implementing tracking conventions, i.e consistent UTMs, source/medium etc
  • Conducting keyword research, assessing competitiveness and CPC
  • Experience using GA4, interpreting traffic metrics and identifying owned campaigns
  • Ability to consistently optimise SEM campaigns at key junctures, ensuring creatives and targeting remain highly relevant and effective
  • Experience in creatingweekly and monthly SEM trackers for circulation to key stakeholders, with commentary on channel performance, analysis and suggested optimisations
  • Experience in analysing site traffic and channel performance, and recommending improvements
  • Ability to effectively track and manage SEM budgets across all owned campaigns
  • Staying up-to-date with latest SEM tools, platforms and important algorithm changes
  • Detail orientated - proofing copy, creatives and targeting
  • Excellent communication and stakeholder management skills

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