Senior Marketing Coordinator

2 weeks ago

Newcastle upon Tyne, United Kingdom Byggfakta UK Group Full time

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Purpose

Working within the Marketing team, this role is responsible for delivering Marketing activity and campaigns for our audience of construction specifiers and manufacturers - driving Marketing qualified leads (MQLs), nurturing prospects and supporting customer retention.

People & Resources

Staff: N/A

Resources: A crucial role in the marketing team to deliver various activities aimed at promoting NBS products and services and enhancing our brand presence. Supports in the execution of marketing strategies, own and deliver marketing campaigns and contribute to the creation of engaging content across multiple platforms.

Key Responsibilities

  • Campaign Management: Own the development and execution of marketing campaigns to promote all NBS products across multiple channels, including digital, website, social media, email, webinars, and traditional channels - to drive marketing qualified leads and customer retention.
  • Product Marketing: Own product marketing communications for specific product; to support usage and growth of the platform for end users and retention of customers.
  • Content Creation: Create content to deliver campaigns and promote NBS brand including social media posts, case studies, email newsletters, and marketing and sales collateral. Ability to take a benefit led approach to bring our value proposition to life, for customers and prospects.
  • Webinar & Event Support: Assist in the planning and execution of marketing events such as conferences, trade shows, and webinars.
  • Stakeholder management: Work closely with sales and product teams to gather requirements and provide updates on marketing activities. Develop strong relationships for cross-functional collaboration to support the delivery of marketing campaigns and activities.
  • Marketing Services: Own NBS Marketing Services, and deliver bookings, collaborating with key stakeholders to ensure timely delivery of marketing assets.
  • Social and email schedule: Ownership of the organic social and email schedule to ensure alignment of campaign messages and content promotion. Maintain consistency and coherence across different channels.

Vision, Mission & Values

Value

Why

Be curious

  • It enables both personal and organisation growth
  • It facilitates continual improvement
  • It encourages people to question and challenge

Be ambitious

  • It makes things happen
  • It motivates and inspires
  • It drives us to accomplish things and gain the best outputs

Be collaborative

  • We recognise the value of working with others, sharing knowledge and fostering strong relationships to make informed decisions
  • Technical excellence is expected of us, we achieve this working together and finding the best solutions
  • We are a team working towards the same goals

Show integrity

  • Organisations known for their integrity perform better
  • Doing the right thing in a professional way, acting with humility and transparency
  • It fosters a workplace culture of open, honest and transparent communication
  • It builds trust and confidence

Own it

  • It is crucial to efficiency
  • Being accountable leads to increased capabilities with a boost to job satisfaction
  • It is about stepping up and being responsible for results and outcomes - good and not so good

Measures of Success

  • Actively support the achievement of marketing departments target KPI's including MQLs.
  • Contribution to the building of an enhanced prospect database.
  • Delivery of content: social, articles, case studies and testimonials.
  • Timely delivery of campaigns and in budget, and providing regular updates.
  • On time delivery of marketing services (our customers marketing service).
  • Accurate tracking/reporting on campaign performance.
  • Ability to report on marketing channels and campaigns to review and assess impact.
  • Raising NBS brand awareness.

Skills, Qualifications and Experience

  • Previous experience in marketing, preferably in a similar role or coordinator looking to step up.
  • Degree in Marketing, Communications or Business, and/or has a CIM qualification or similar.
  • Ability to multitask, prioritise, and meet deadlines in a fast-paced environment.
  • Creative thinker with a passion for marketing and branding but understands the importance of reporting on ROI.
  • Is a team player and a self-starter who once the direction is set runs with it.
  • Strong written and verbal communication skills.
  • Excellent organisational skills and attention to detail.
  • Proficiency in Microsoft Office Suite.
  • Experience with marketing software/tools (e.g. website CMS, Sprout Social, Pardot, Salesforce, Google Analytics). (some, not all essential).
  • A working knowledge of the construction industry (desirable).
  • Basic Adobe Creative Suite skills (not essential).
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