Head of Brand Marketing, Communications and Digital

3 weeks ago

England, United Kingdom ITW Full time

ITW Construction Products is one of seven segments of the US multinational group Illinois Tool Works family, innovating, designing and manufacturing advanced industrial technology.
ITW Construction Products divisions are known for their innovation and remain a leader in technology, research and development. With our five brands we are at the forefront of technology and enterprise for their respective markets, Our ITW Construction Products UK & Nordics division is committed to providing advanced trade solutions for professional users. Key brands include: Paslode (Wood), SPIT (Concrete), Cullen, Gang Nail and NKT.
Our strategy and company decentralized culture is based on Entrepreneurship and our core values of Integrity, Respect, Trust, Shared Risk and Simplicity are the assets for an inclusive and supportive work environment that can challenge people, giving them space to reach their full potential as unique individuals. We believe this support career growth and ensure a sustainable talent pipeline for the success of the business.
We are suppliers of innovative engineered fastening systems and related consumables and software. These products are uniquely specified for a variety of materials, including wood, concrete and steel.
We are industry influencers and market leaders in our fields with five high quality brands at the front of technology and enterprise. In return we are rewarded, supported in our development and given the opportunities to grow within a large multinational organisation.
As a marketing & communications executive you will be an integral part of the SPIT marketing team, responsible for the execution and implementation of the marketing strategy across the UK & Nordics markets. This role is also responsible for the communications strategy, using appropriate channels to influence the key decision makers in the industry and to understand and engage with the value propositions of our brand. The role reports to the Electrical marketing manager, but the responsibility covers both drywall and electrical segments.
You will be building and enhancing the SPIT brand reputation, own and manage media relations and development of content for our digital and traditional channels. Identifying the interests of internal and external stakeholders in addition to using data and insights to understand current needs, challenges and opportunities. Finally, you will measure effects and results, learn from previous actions, andconstantly work towards performance improvement.
The role includes travel days within UK and the Nordic region.
Establish a communication strategy and implement across platforms and channels to increase brand and product awareness internally and externally.
Generate Leads and instill loyalty with our end users through creating engaging, targeted content for each country in-house for own channels (web and social media).
Keep a close relationship with the Commercial Team to build a communication strategy that meets market needs and drives growth.
Identify opportunities to maximize SPIT brand visibility through our digital channels and Distributor relationships.
Implement and maintain brand identity and guidelines in collaboration with our graphic designer.
Work collaboratively with the Product Managers to improve visibility of our products and ensure accurate presentation of data used by internal and external stakeholders.
Work closely with the marketing managers to generate new ideas and innovative strategies.
Set, work towards and follow up on KPIs in relation to the overall marketing goals, as well as track and measure ROI and deliver reports on communication efforts.
Plan and deliver marketing campaigns on multiple digital platforms.
Create and take ownership of the communications strategies for new product launches as part of the wider Go To Market Strategy.
Have 2-3 years’ minimum experience in managing marketing communications across different channels, including website and social media.
Able to work independently, take own initiatives and lead projects.
Have the ability to stay structured, focused and deliver with a high degree of accuracy while working with multiple projects and deadlines.
Integrity, respect, trust, shared risk and simplicity.
An exciting full-time job in an international market with potential for rapid growth.
Being part of a global company with great career opportunities.
Here at ITW we are committed to ensuring we recruit the best people for our roles and welcome all candidates, wholly accepting of and celebrating diversity. As an employee for ITW you will work for a business that puts service delivery, inclusion and safety at its core and we have a number of employee resource groups in place to support this including Health & Safety forums, a Diversity & Inclusion Committee, ITW Women's Network , Young Professionals Network , Pride @ ITW and ITW Multicultural Network .
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