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Experience Brand Manager
4 months ago
Job Description Global Brand Manager
Victoria, London – Hybrid Working
Our client are a dynamic force in the automotive world, changing lives with every car they touch. They don't just sell cars; As our client continue to revolutionize the way people buy, sell, and even window shop for cars, they are seeking a Global Brand Manager to play a crucial role in their Marketing team.
Our clients’ journey began as matchmakers for car reviews, helping individuals find their perfect ride. This role is the face of the Brand across all internal and external touch points, including Product, Strategy, Content and Commercial. They rebranded back in December and are looking for an enthusiastic, proactive team player to be the global brand guardian and driving force behind product launches and campaigns.
They're growing their newly formed Brand & Communications team, so this role really is what you want to make it. You will work closely creating and delivering campaigns with their Design team, briefing and managing a wide range of content development initiatives for social, performance marketing advertising, video content, editorial materials, branding, logos, event materials and more.
Act as the brand guardian. Manage the strategy and execution of all creative assets and projects across the global brand.
Develop engaging and high-performing creative, while keeping to and championing brand guidelines.
Be at the centre of brand planning managing activity end to end from ideation, briefings, processes and documentation - delivering creating high-performance designs that drive users to engage and convert.
Work with and manage creative and media agencies for both ATL & BTL.
Embed within the teams where necessary to gain an understanding of the team's OKR's and priorities and problem solving to help them achieve their creative goals.
Create space for the business to ideate and innovate, observing and reporting on competitor behaviour to help them stand out in a crowded market.
Continuously analyse creative results and learnings, AB testing and sharing results with the aim to provide the highest performing creatives.
Have a deep understanding of our products and our audience needs, as well as our marketing channels and campaigns.
Exceptional project management skills, prioritising workflows and liaising with key stakeholders across all three markets UK, DE & ES.
Management of a Brand Executive, responsible for overseeing their day-to-day responsibilities, hosting weekly workload check-ins, quarterly career check-ins and annual performance reviews.
5+ years’ experience working within brand or creative, either in house or agency
~ Experience conceptualising, briefing and delivering design and marketing tasks, both large and small.
~ Experience using data to inform decision making. Leveraging creative testing frameworks and methodologies.
~ Strong knowledge of ATL and BTL marketing channels including TV, radio, OOH, Facebook, YouTube, Display and Paid Search.
~ Basic understanding online analytics and eCommerce
~ Ability to wear multiple hats, managing multiple projects in a fast-paced environment.
Hybrid working that works around you (currently two days in the office, three from home)
Competitive salary to fund that dream holiday to Bali.
Vitality Private Healthcare, for peace of mind
Enhanced holiday package, plus bank holidays
Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
Up to £500/€550 home office allowance for that massage chair you've been talking about
A generous learning and development budget to help you master your craft.
Brand, Brand Marketing, Brand Management, Creative, ATL Marketing, BTL Marketing
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
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