Marketing Project Executive

3 weeks ago

London, United Kingdom Media Search Inc. Full time

Head of Marketing - Global Retail Event
Circa £65000 + Bonuses
Remote/London x 2-3 days City
You will help create the strategy to identify and capitalise on growth opportunities whilst successfully delivering the campaign plan.
The ideal candidate must have proven experience in event campaign management for large, complex paid-for events, including digital knowledge and working with external agencies. You will project manage and deliver marketing plans and results-driven marketing campaigns across the event. website; digital marketing; analysis; data selections and compliance, targeting and build; Devise and implement an effective multichannel strategic campaign that attracts paying conference delegates, secures sponsors and produces clear qualified sales leads
Full ownership for marketing budget, forecasting and spend
Strong creative and design flair with the confidence and ability to brief and work with external designer to create visually engaging and responsive marketing collateral
Create, communicate and deliver the event brand to the desired target markets and stakeholders
Create and execute a social media plan across relevant platforms to expand brand reach and awareness and actively engage with the target audience
Work with the content team to define audiences, write and create content plan to engage, segment and target prospects
Identify, build and develop strong partnerships with key local and global media partners, associations and key influencers.
Provide reporting of KPI and activity performance as required
Fully manage and update the event website to ensure that it is compelling and monitor activity
fully brief and manage PR agency to fulfil deliverables to engage with local media and target audience, both pre and post event as well as during the event
relationships with key event advocates including advisory board, sponsors and speakers for co-marketing of the event – create bespoke collatorel required to ensure the best experiences
Minimum 10 years’ experience in B2B content-led events marketing
Demonstrable experience of delivering a large scale, content-led new launch event, ideally internationally
Marketing degree or equivalent qualification
Analytical and data focused
Clear understanding (with examples) of marketing metrics and KPIs, testing, performance measurement and the application of basic marketing principles
Delivering reactive and automated marketing campaigns
Excellent project management skills and ability to prioritise
Marketing automation (namely Hubspot, Mailchimp and ASP or similar)
Sales CRM (SalesForce, MS Dynamics, Hubspot or similar)
Strong Microsoft Excel and/or data visualization tools such as Tableau
~/ Photoshop to create impactful social banners
~

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