Digital Marketing Executive

4 weeks ago

London, United Kingdom YunoJuno Full time

Job Description Our Client is a Brand and Social Impact agency that believes the future of business depends on how well it understands and connects with young people who are looking for a Senior Digital Marketing Executive able to start immediately for an initial six week contract.

An ambitious senior digital marketing executive with 4-5 years experience, who has extensive experience in email marketing working with Dot Digital
A strong interest in media planning, data insight and digital marketing to work as part of our comms team across a variety of clients
An interest in youth engagement or education would be advantageous

Create analysis of key audience groups and the strategies to best engage them

Use a data and insights based approach to ensure that client marketing campaigns reach their target audience in the most effective way possible

Create or recommend certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty

Media planning:

Identifying which media platforms are best to reach our core target audience and build fully costed campaign approaches that help reach campaign objectives

Support the Head of NSP & Media in identifying and documenting the right channels beyond the National Schools Partnership: publications, networks, blogs, forums, educational FB pages, educational tweets, etc, ensuring that clear rationale are in place for all recommendations.

4-5 years relevant digital marketing/media planning experience

Extensive Experience in email marketing with Dot Digital, with expertise in using dynamic fields and personalisation

Proficient in the placement of social ads across Meta (essential) and desirable across Twitter and Google Ads

Social media savvy and knowledge of platforms such as FB, IG, Twitter, Pinterest and TikTok

A passion for education and reaching young people and their families

Experience of Google analytics, Excel, Word and PowerPoint

Computer literate and confident with database use

The ability to work autonomously, in a highly organised manner, with good time management skills across a number of projects at the same time

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