Social Media Editor

4 weeks ago

London, United Kingdom Hypebeast Limited Full time

Established in 2016, Hypebae is a leading female online destination that empowers our next-gen creatives by navigating today’s emerging youth culture with stimulating, organic narratives. Standing at the intersection of fashion and creative dialogue, Hypebae shares its distinctive vision, and provides impactful insights on the dynamic face of emerging youth culture.

HYPEBAE is looking for an experienced, London-based Social Media Editor. We require a strategic and data-driven leader with critical thinking abilities and who understands the world of fashion/culture. This individual will possess excellent communication skills who has a proven track record managing and growing Social Media platforms. This role requires a detailed understanding of analytics tools and social marketing technology along with all native platforms (Tiktok, Instagram, Twitter, Facebook, YouTube etc) and be able to demonstrate a clear ability to develop tactics and campaigns that drive business goals such as audience growth and engagement. An in-depth knowledge of brands, culture and fashion is a must, too.

Responsibilities:
  • Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channels.
  • Develop tactics, plans, partnerships and tools that help achieve the business goals.
  • Maintain relationships with external and internal teams to brief and manage original content for distribution.
  • Lead all communication with international leads on priorities and best practices.
  • Launch, grow and manage channels where relevant, ensuring milestones are set and met.
  • Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on- brand.
  • Manage daily social communication such as consumer responses, sentiment analysis and enquiries.
  • Work on strategic partnership opportunities with Tiktok, Twitter, Instagram, Facebook etc. to deliver business goals as well as create new innovations.
  • Report on campaigns and augment based on analysis to ensure the most effective approach.
Requirements:
  • 5+ years of social media management, publishing, editorial content creation and distribution required (brand or agency).
  • Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms.
  • Extremely passionate and knowledgeable about fashion, culture and the different categories that HYPEBAE covers.
  • Excellent communication, collaboration, and planning skills with meticulous attention to detail.
  • Experience in managing teams across global regions and time zones.
  • Proven experience in developing and executing successful social marketing strategies that are native to individual channels and demonstrate tangible ROI.
  • Expert understanding of what brands are doing on social media and be able to articulate how to do so authentically.
  • The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity.
  • Ability to successfully organize, prioritize and manage multiple projects under strict deadlines.
  • A passion for working in a fast-paced environment with high level of teamwork.
  • Flexibility to work nights and weekends.
  • Ability to collect, analyze and use social data to affect change.

If you think you’ve got what it takes, please provide your cover letter, CV, writing samples/portfolio and expected salary.

This position is based and located in London. Candidate must be eligible to work in the UK.

Personal data collected is for recruitment purpose only.

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