Content Manager

2 weeks ago

United Kingdom InterQuest Group Full time

IQ Talent Solutions are delighted to be recruiting a Content Manager for one of our most prestigious clients who are a global industry leader in the software sector. The role is based in Central London where there is a hybrid working policy in place. The role will pay a competitive basic salary, bonus, and industry leading benefits.

You will work with our clients EMEA Marketing team to develop and deliver engaging and impactful corporate content across the EMEA (Europe, Middle East and Africa) region. You will lead the development of corporate assets across owned, earned and paid channels (including our client’s corporate website, social channels, events and speaker opportunities). You will work closely with PR& Social Media Manager to support external activation, thought leadership and executive profile management. You will support senior marketing stakeholders in developing an integrated marketing communications plan.

What is expected of the Content Manager?

  • Lead always-on corporate content programmes that aligns to business objectives.
  • Create and manage high-quality, customer-centric corporate content that builds authority and credibility. This includes blog posts, corporate presentations, web pages, video scripts, speeches and more for inbound content marketing and outbound content programmes.
  • Work with EMEA Marketing stakeholders to support corporate event programme. Includes pre, during and post-event content for mass and targeted consumption. For example, event invitations, nurture flows, web copy, stand content.
  • Develop productive partnerships with EMEA Marketing teams, agencies, copywriters and other stakeholders to identify key themes, stories and messages that resonate with our audience and reflect corporate values.
  • Work with Digital and Demand teams to support corporate website refresh and enhance our client’s online presence through SEO optimised content to boost authority, rankings, web traffic and leads.
  • Provide copywriting, editing and proofreading support to all Marketing functions; helping to ensure high-quality content outputs across all customer touchpoints. Includes Comms, Digital & Demand, Customer Engagement, Sales Enablement and Partner Marketing.
  • Work with the teams to monitor content performance metrics (KPIs) at programme and asset level.
  • Work with teams to create and maintain guidance and templates that can be leveraged to ensure content governance, with the goal to drive consistency in our client’s go-to-market approach.
  • Work with the teams to input into central content calendar and carry out a regular audit of the central content inventory. Advise on what content can be archived, updated, reused or repurposed, to ensure corporate assets remain accurate, relevant and up to date.
  • Engage cross-functional participants – manage meeting and resource schedules and deadlines.

What we look for in a Content Manager?

  • Proven experience in a corporate marketing role (e.g. communications, editorial).
  • Exceptional written and verbal English communication skills. Excellent attention to detail, proofreading and copywriting skills (brand voice, style, grammar).
  • Ability to draft long- and short form content including focused copy for speeches and events.
  • Clear and consistent storyteller able to connect business strategy with market trends to produce compelling, customer-centric content.
  • Agile, adaptable and proactive individual with a structured work style and capacity to deliver in a fast-paced environment.
  • Strong project management and organisational skills; ability to multitask, prioritise and meet deadlines.
  • Demonstrated ability to quickly learn and apply new business domain knowledge to content creation.
  • Positive team player with good stakeholder management and consensus-building skills – ability to collaborate with cross-functional teams effectively.
  • Experience working in an international environment with an understanding of cultural nuances.
  • Related experience (e.g. content marketing, campaigns and communications).

What the Content Manager will receive?

• Competitive basic salary

• Annual bonus

• Hybrid working

• Industry leading benefits

• Opportunity to add a leading, global brand to your portfolio.

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